New York, NY, March 21, 2007 --(PR.com
)-- THINK: Cover to cover. Lauren Hutton creates Soft Cover, a coverup/foundation that does double-duty—wet and dry—to keep complexions twice as beautiful.
WHAT IT IS: An innovative vitamin-rich encapsulated powder in a mirrored compact – packaged with a special misting tonic – that performs two ways. Used dry, it sets makeup and offers easy touch-ups throughout the day. When moistened with Soft Cover Mist, the powder transforms into a sheer, creamy emulsion (which can be applied with the enclosed sponge) releasing nutrient-packed ingredients that both perfect and nourish skin, leaving it softer and more flawless than ever.
STAR INGREDIENTS: Lauren Hutton’s Soft Cover contains three potent ingredients that are South Pacific-derived:
• South Sea Blue Seaweed Extract, a natural moisturizer with the nutrient-rich ingredients found in seaweed, such as vitamins A, B-complex, C and E, which soothe, tone and protect.
• Tamanu Oil, a natural skin protector and sunscreen that restores youth to damaged and wrinkled skin, enhances the skin’s own natural repair mechanisms, fights environmental toxins and softens and moisturizes.
• Tahitan Noni Juice, a powerful anti-oxidant that hydrates and nourishes the skin and helps to restore a healthy pH balance.
WHERE TO FIND IT: www.laurenhutton.com
WHAT IT COSTS: $40 for both Soft Cover powder and Soft Cover mist
Contact: Joanne Chiu
Tractenberg & Co.