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United Arab Emirates’ Yellow Pages Telephone Directory, the “du Yellow Pages,” Receives Thousands of Downloads for New Apple Mobile App Directory

UAE Telephone Directory, du Yellow Pages, Receives Thousands of Downloads After Publishing New Mobile Directory App using YelloTouch Technology on the Apple Platform.

Murrieta, CA, June 23, 2011 --( du Yellow Pages headquartered in Dubai and serving the Unite Arab Emirates, published their telephone directory, the “du Yellow Pages” on the Apple platform using Yellow Magic Incorporated’s YelloTouch Technology, which replicates the printed directory with touch page-turning and several robust search and viewing features.

Ron Mintle, President of Yellow Magic Incorporated pointed out, “Du has a very large and extensive yellow pages directory of business listings and display ads serving the United Arab Emirates. Creating an exact replica of the printed book with the added convenience of touch page-turning, search, zoom and many other features on an Apple device, has proven to be of great interest in the UAE. Within just a few days after its release, the app was downloaded and used over 2,000 times.”

Sam Pretorius, Director of Program Development commented that “When you look at the map that records the location of the user every time the directory app was launched, you will see that the directory is being used primarily in the business areas of Dubai and Abu Dhabi. This is good news for the advertisers who want the ads to be seen by people who are ready and able to buy.”

“Offering a wide-area print directory coupled with adding mobile access to the directory, available on the top mobile platforms in the world, opens the door for increased use of the directory as well as reaching more users affordably, which are factors that will definitely benefit the businesses listed within the du Yellow Pages directory,” commented Mr. Mintle.

The mobile application, which uses YelloTouch technology to create the exact look-and-feel of the printed directory, adds several features that assist mobile users such as touch and tap functionality for ease of searching and zooming in the ads and listings, with touch to call, touch and tap to send emails or to visit websites, mapping features and more.

“The usage information shows that the directory is also being used in other parts of the Middle East and around the world, exposing the advertisers to buyers who would likely not be able to find a printed directory,” said Pretorius.

About Yellow Magic Incorporated
Yellow Magic Incorporated is a global supplier of software solutions for directory publishers. Our software has been licensed to more than 170 publishers for directory production for 53 countries and in 23 languages. Supported publishing formats include both Print and Electronic (Internet, CD-ROM, and Mobile) directories. The software helps reduce costs, errors and overtime, while improving quality and increasing productivity and revenue.

The software suite includes Sales Management, real-time Sales-Force Automation, Pagination, Data Verification, Contract Entry, Billing, Collections, Free Listing Management, Font Management, Quality Control, and Extensive Reporting along with Ad Tracking, Customer Relations Management, and Directory Distribution. For more information, please visit

About du Yellow Pages
Welcome to our world. We are here to connect, inspire and reward.
du is UAE's integrated telecommunications service provider with a fresh approach. At du, our promise is to enable better experiences for our customers. This is fulfilled by our mission to employ the best talent and deliver excellence.

At du, we aspire to be confident, honest, surprising and friendly. These four simple but dynamic values will help us to develop strong relationships with our customers and advance the telecommunications industry in the UAE. To know more about du, please visit our website,

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Yellow Magic Incorporated
Paula Menard

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