Aston, PA, June 25, 2011 --(PR.com
)-- Har-Pat Flooring, a hardwood, tile, and carpet installation company in Philadelphia, PA, announces its partnership with Prospect Genius, an online advertising agency, as part of a campaign to provide more local homeowners with their professional flooring services. The Internet marketers at Prospect Genius will use their SEO expertise to promote Har-Pat Flooring online and increase their Web presence, making it possible for local, online customers to find them via all major search engines.
Owned by Frank Yocum and Stephen Patton, Har-Pat Flooring joined forces with Prospect Genius as a means of reaching a wider range of homeowners in the Philadelphia area. As a result of Prospect Genius's efforts, Har-Pat Flooring will be much more prevalent in online searches conducted on search engines like Google, Yahoo!, and Bing. Local residents searching for hardwood installation or linoleum flooring in Philadelphia will now be able to locate Har-Pat Flooring directly through a simple query on one of these search engines.
"The goal of Prospect Genius is to take the hassle out of searching for tile contractors or professional carpet installation online," says Matt Gallo, a senior Internet marketer for the company. He adds, "With our help, Har-Pat Flooring will be able to offer their help and expert services to the local homeowners who need them."
The Prospect Genius program centers on data collected by recent university studies. These statistics show that Web pages with a high ranking on search engine results pages generally receive a higher volume of traffic, and more traffic leads to more customer calls. Putting this knowledge to action, Prospect Genius will use an assortment of search engine optimization (SEO) techniques to achieve a higher ranking for Har-Pat Flooring's Web site, increase the site's Web traffic, and attract a larger number of customers overall. In this way, Har-Pat Flooring will be able to bring their unique linoleum flooring installation, hardwood installation, and tile installation services to the local residents who are searching for them. If homeowners in the Philadelphia area want to connect with Har-Pat Flooring's Web site, all they have to do is search for "laminate installation in Philadelphia" or "tile contractors in Aston PA" on Google or Bing.
Alex Pelli, President of Prospect Genius, says, "We continually strive to increase the accessibility of local service providers like Har-Pat Flooring as a way of improving the quality and efficiency of Internet searches. Now, area property owners will be able to find the flooring services they're looking for with minimal hassle."
Har-Pat Flooring is based in Aston, PA, and provides the entire Philadelphia area with professional-grade hardwood installation, linoleum flooring, tile contractors, and more.