Telephony Meets Online Classifieds: Sellers One Click Away with Private, Web-Activated Phone Calls

JAJAH and Gumiyo cooperate to enable buyers and sellers to connect securely and efficiently by phone in the online marketplace.

Mountain View, CA, March 23, 2007 --( Have you ever listed anything for sale on the Web, wanted to be reachable by phone, but didn’t want to publish your number on the Internet for everybody to see?  Now, the phone is making a comeback in the world of online classifieds without forcing sellers to reveal private contact information.

Gumiyo, the first cell phone-integrated online marketplace, and JAJAH, a Mountain View, CA provider of web-activated telephony, have joined forces to provide telephony functionality directly in classified ads posted on the Gumiyo Web site.

The integration enables sellers to receive secure telephone calls initiated online by potential buyers.  Similar to the way other popular classifieds sites allow users to be reached via email without publishing a personal email address, Gumiyo users can now be reached by phone without publishing their personal phone numbers. By introducing a safe and secure method to be reached by phone from the Internet, Sellers no longer have to be tied to their computers to connect with buyers.

The experience is quite simple.  A potential buyer who visits a seller-posted ad on the Gumiyo Web site can enter a mobile or land-based number and then click a button to create a secure phone connection. After the button is clicked, the buyer's and seller’s respective phones will ring, and the parties will be connected much like a conference call. All calls are logged in the seller's secure Gumiyo control panel so that any unanswered calls can be retrieved later.

The partnership with JAJAH is part of Gumiyo’s strategic vision to extend the traditional online marketplace to mobile phones and be the first end-to-end mobile commerce platform.  By offering live JAJAH-powered phone calls as a contact method for sellers, Gumiyo takes this vision another step further.  

"By integrating Jajah, Gumiyo brings value to their users by bringing together the buyer and seller without exposing their personal information. This is a great example of an innovative Voice 2.0 solution", said Roman Scharf, Jajah co-founder. "In today’s world, privacy and identity management are critical. Gumiyo gets it".

"We see the partnership between Gumiyo and JAJAH as a true win-win situation for us and our users," says Rich Abronson, vice-President of Gumiyo. "JAJAH allows us to expand the connection channels available to our users beyond email and text-messaging, and our users will have an opportunity to become JAJAH customers for their everyday calling needs at extremely cheap rates or even for free."

About Gumiyo connects buyers and sellers by extending the traditional online marketplace to mobile phones. The service is an "always-on, always-connected" marketplace that links buyers and sellers in real-time. Gumiyo provides tools for buyers and sellers to connect, communicate, and complete transactions—anytime, anywhere.

From a mobile phone, email or Web browser, a seller can freely, easily, and efficiently post ads to the Gumiyo Web site. Gumiyo optimizes and broadcasts those ads to major search engines and classified aggregators thereby creating massive visibility for each listing.  Resulting inquiries from qualified buyers are delivered to sellers faster than traditional classified web sites or offline channels.
For buyers seeking specific or hard-to-find items, Gumiyo offers a powerful custom alerting engine that triggers automatic text-message notifications when such items are listed on the Gumiyo site. Every ad created on the site provides an immediate way for buyers to connect with the seller.  

Founded by Shuki Lehavi and Rich Abronson in Woodland Hills, CA, Gumiyo is committed to revolutionizing the mobile consumer-to-consumer commerce experience.   


JAJAH, the world’s most innovative global communications company, is dedicated to bringing users vastly improved telephony solutions at a fraction of the traditional price. JAJAH enables consumers to make free and low cost telephone calls, locally or globally, dialing from either their computers or mobile phones.

By combining the best of the Internet with the best of the existing telephony infrastructure, JAJAH removes the barriers to communication and making it easier for people everywhere to stay in touch. Unconstrained by technology, infrastructure, or geography, JAJAH is positioned to be the first true player in the new world of global communication.

Roman Scharf and Daniel Mattes, driven by their vision of global communication without barriers in terms of devices, rates, location or functionality, founded JAJAH in 2005. JAJAH has offices in Mountain View, CA and Luxembourg.

Frederik Hermann