Lone Star Mercedes-Benz Begins Social Media Campaign

Lone Star Mercedes-Benz Utilizes Social Media to Gain Online Awareness and Community Presence

Calgary, Canada, July 08, 2011 --(PR.com)-- Today, Arnold Smith, General Manager of Calgary’s Lone Star Mercedes-Benz dealership announced that Lone Star Mercedes will be utilizing several social media platforms. The company can now be found on Twitter, Facebook, LinkedIn, and YouTube.

“Our customers want convenience, and we feel that social media allows them to communicate directly and instantly with us,” explains Smith. “Engaging in online conversation with customers and future customers allows us to better understand where they are coming from and what they are looking for.” Lone Star will be using Twitter, Facebook and YouTube to communicate new products, current promotions, new images, and information on Mercedes-Benz.

“We feel that we offer the best quality vehicles, with the best service and most convenient shopping experience for our customers. Now, with social media we have the power to communicate these qualities to all of our current and potential customers,” concludes Arnold.

The social media campaign began June 27th and will work to build strong customer relationships between Lone Star Mercedes-Benz and their customers.

About Lone Star Mercedes-Benz Inc.
Mercedes-Benz Inc. has always been associated with style, quality, elegance, performance and safety. For over 30 years, Lone Star Mercedes-Benz has been a reflection of that, and now with their new state-of-the-art facility, they have just set the standard even higher. As dealers for one of the world’s finest automobiles, Lone Star constantly strives to meet the high standards of excellence in both customer satisfaction and maintenance of their new high-class facility.


Media Contact:
New Wave Media | Britney Bresciani | 403.457.0919 x 227
Lone Star Mercedes-Benz
Britney Bresciani
403-457-0919 x 227