Fantastic Night for GO optimisation at the NMA Awards

Brighton, United Kingdom, July 09, 2011 --( The GO optimisation team have been celebrating after a fantastic result at this year’s NMA Awards, which took place on Thursday 23rd June at London’s Grosvenor House Hotel.

Having been shortlisted as finalists, GO optimisation saw off competition from a number of larger agencies to come ‘runners-up’ in their category with a ‘highly commended’ citation.

GO had entered into the ‘Best Use of Search’ category, using the excellent results they’ve had with their client, Show and Stay, as an example of their effective and innovative approach to optimised search marketing.

Their brief from Show and Stay, a company which provides tickets and hotel accommodation for London theatre breaks, was to increase ticket sales, theatre break bookings and email sign-ups via the company’s website, while reducing cost per conversion by 15%.

They came up with a strategy that recognised customers’ paths to purchase across devices, location, time and multiple searches. Geo-targeting was implemented, allowing us to manage bids based on regional search habits. The judges praised their use of funnels to understand attribution, commenting that it was a "nice touch."

Worthy opponents they triumphed over in their category include marketing heavyweights Steak (recently acquired by Dentsu Inc, the fifth largest marketing communications company in the world), I Spy, MEC, VCCP Search, MediaCom and TribalDDB.

Jenny McBride, Senior Business Development Manager commented: “The Go optimisation team are really happy to be recognised by the NMA judges for our work with Show and Stay and we will be doing our very best to go one better next year. Congratulations to Arena Quantum, who won the category with their work for FLYTHOMASCOOK.COM.”


For more information about GO optimisation, please call Jenny McBride on 01273 62 62 29 or e-mail

Editor’s notes

GO optimisation are PPC, SEO and digital marketing specialists.

Google AdWords Certified and Google Analytics Qualified, Go optimisation optimise large paid search campaigns that consists of millions of keywords, manage millions of pounds of spend, and attract millions of natural search engine visits for clients.

They have an in-house team with extensive experience, some dating back as far as 1999. With the resources of 20+ individuals they are able to meet the needs of companies of any size and dedicate the time and focus that is needed. Amongst their team are specialists in PPC and search marketing, link building and online reputation management, strategic planning and online content creation.
Go optimisation
Ross Hogben