SCSA Releases Free Guide on State of the Senior Housing Industry

SCSA recently released a free guide that provides important information to help senior housing industry professionals understand the retirement goals of senior citizens and to forecast a solid plan for future company growth.

Denver, CO, July 13, 2011 --( The Society of Certified Senior Advisors is excited to announce the release of its latest white paper titled, “State of the Senior Housing Industry.” This guide, now available for download (, provides a look at new regulatory changes, recent statistics, current trends, and related market research to help senior housing industry professionals understand the retirement goals of senior citizens and to forecast a solid plan for future company growth.

As professionals in the senior housing industry plan for what the future looks like, the rules of the past may not apply to this new generation of seniors. Currently, the largest flood of people in history is entering into the senior citizen ranks. This generation has already shown signs of not following their predecessors in the products and services they desire. They will work longer, prefer to age-in-place and desire more active retirement scenarios. For professionals working in the senior market, it’s vital to understand how this impacts the future of senior housing.

The topics covered within include:
• New Laws Affecting Senior Housing
• Market Statistics at a Glance
• A Survey of Senior Home Builders
• Statistics and Trends by Viewpoint
• Senior Focused Sales and Marketing
• And much more

Excerpt from guide:

New Laws Affecting Seniors

The senior housing industry and low-income seniors are directly affected by funding which comes from the U.S. government. Bills recently signed into law will impact how much and how fast money will reach and affect low-income seniors and their housing needs in the United States.

In December 2010, the U.S. government passed S.118. With a shortage of low-income housing available for seniors in need, this bill amends the Department of Housing and Urban Development’s (HUD) Section 202 Supportive Housing for the Elderly Program. It provides capital grants to non-profit community organizations for the development of supportive housing and the provision of rental assistance exclusively for low-income seniors. The combination of affordable housing and supportive services will enable low-income seniors to remain safely in their homes and live independently with services such as cleaning, cooking and transportation (United States Senate Special Committee on Aging, 2010).

The program is intended to prevent early entry into institutional settings funded by Medicaid and avert repeat emergency room visits and hospitalizations—therefore saving Medicare dollars.

To read the State of the Senior Housing Industry in full length,” visit:

The Society of Certified Senior Advisors (SCSA) provides free resources and tools for its members as an ongoing commitment to help professionals understand the complex and dynamic lives of modern senior citizens.

About SCSA
SCSA’s mission is to educate professionals to work more effectively with senior clients. For those who work with seniors, this means understanding the key health, social and financial factors that are important to seniors—and how these factors work together. For more information about SCSA and its educational course, please visit

Get more information on similar topics. Download them now for free:

“The Consumers Guide to Senior Housing” -

The Consumers Guide to Home Safety for Seniors” -

How Healthcare Reform Affects Seniors” -

Erica Ananich, SCSA
(888) 538-2599

Society of Certified Senior Advisors
Erica Ananich