Launches New Blog as Modern Educational Resource for Storage Operators

The Storage Facilitator blog is for self-storage operators seeking to understand and master web marketing strategies and new technologies to better their businesses. The blog boasts some of the highest-quality writing in the industry, and features original content from leading self-storage experts.

Austin, TX, July 14, 2011 --( As consumer habits evolve in our Internet-driven world, new opportunities to market self-storage facilities abound. launched a new blog that empowers storage operators to learn and embrace these opportunities. The Storage Facilitator ( is positioned as an educational resource on web marketing and other topics. Managed by the SpareFoot editorial team, the blog features high-quality writing and original guest posts from well-known industry experts like R.K. Kliebenstein, Carol Krendl, Kenny Pratt, Matt Van Horn and M. Anne Ballard.

Since its soft-launch in late March 2011, the Storage Facilitator has covered topics including social media marketing basics, search engine optimization, and website best practices. Now publishing two new posts weekly, coverage is designed to be approachable and accessible to all users, regardless of web experience or comfort level.

“Keeping up with Internet and technology trends can be overwhelming,” said Rachel Greenfield, the blog’s editor-in-chief. “Our goal is to demystify the most useful tools and strategies available, to help self-storage operators pursue smart marketing efforts that grow their bottom line.”

Another goal is to foster an open forum for sharing ideas and connecting with peers through the Storage Facilitator. Readers throughout the self-storage community are invited to contribute guest blog posts on any topic of expertise. Editors also accept nominations for the Manager of the Month feature, which spotlights a facility manager’s exceptional customer service skills or creative marketing prowess. Of course, feedback and questions are always welcome in the comments section of each post.

The Storage Facilitator is for everyone who touches the storage industry— owners, managers, investors and staff. To contribute, suggest a blog post idea or nominate a manager, email or tweet @SelfStorageInc. You can also find the Storage Facilitator on Facebook ( Visit the blog at

As “the first name in self-storage,” is more than a leading online consumer marketplace that lists thousands of storage units nationwide. The site also provides resources for storage operators, including the most prominent “online trade show” community in the industry. Vendors are invited to list their product and service offerings in the community to reach thousands of facility owners. The Storage Facilitator blog ( is an authoritative educational resource, covering web marketing topics and more for modern operators. is now powered by SpareFoot.

Rachel Greenfield