Cardiff, United Kingdom, March 27, 2007 --(PR.com
)-- Cardiff design consultancy studio sda has received one of the most coveted design prizes -worldwide: the ‘red dot’.
Studio sda beat off competition from 2,458 products in 43 countries with their design of Brushdoctor, an electronic device that cleans paintbrushes.
This quality seal for good design is awarded annually in the international competition by a jury of experts and only goes to products with a particularly sophisticated and innovative design.
Studio sda were one of only five British design consultancies to win the award and the only Welsh company successful this year.
Matt Blofeld, senior product designer at studio sda said, “Winning the red dot award is due reflection on studio sda’s commitment to creating a simple product designed to solve a common problem the world over.
“The award puts Brushdoctor in the company of previous winners that include international names such as Kenwood, Bosch, Toshiba, Fiskars and Phillipe Starck.”
The design itself is a liquid agitating device that cleans paintbrushes quickly, cleanly and most importantly is environmentally friendly. Using a patented method of mixing air and water, Brushdoctor uses only 1 litre of water, taking 3 minutes to work, where current preferred methods are time-consuming, use anywhere up to 100 litres of water and create huge amounts of waste and mess.
The idea of how to clean a paintbrush was brought to studio sda in 2005 by Cwmbran businessman Will Harris. Brushdoctor is the culmination of a year of research, design and development, and Brushdoctor has gone on to receive runner-up in the Sky One/Vodafone competition ‘More Big Ideas’.
Matt continues, “It was one of those solutions that just happens, and is a case of trying everything, from the simplest to the outrageous and obscure.
“We knew what we wanted to achieve, and in the end we used a bicycle pump to inject air into a cylinder filled with water and found that this was the type of disruption required to clean the paintbrush.”
Of the approach, Matt said, “Will’s willingness to explore all the options put forward by studio sda allowed the product to evolve by the constant making of functioning prototypes no matter how crude. The product aesthetic is simplistic and clean, in order that the user can engage with the product.”
On the importance of design awards Matt goes on to say, “In Wales the creative industries are often guilty of being too humble. We have exceptional talent here, and by entering and winning these awards we are able to showcase this on an international level. It’s a proud moment as a Welsh company, but also as designers expressing a design ethic based on the blend of form, function and user experience.
“The level of competition is so high that to win an industry award is great for morale and highlights what we have going on in Wales. It would be great to see more designers in Wales gaining the recognition they deserve.”