Sarasota, FL, July 27, 2011 --(PR.com
)-- SMITH Advertising Executives Gary T. Smith, President and CEO; Lauren Bourgoing, Vice President of Florida Operations and Marni Blythe, Director of Social Media Marketing, recently presented a program to an undergraduate marketing class at the University of South Florida Sarasota-Manatee campus.
At the invitation of USF Dean of Business, Dr. Robert L. Anderson, the trio spoke to a class of approximately 40 students on the evolution of advertising – from the past model of speaking to the consumer, to today’s continuous and evolving dialogue between the consumer and the company offering its service or product. The presentation focused heavily on the integration of the digital perspective in today’s marketing efforts.
“The reward to us was to visually feel the hunger these students had for this kind of information and prove that with a very lengthy Q&A session at the end,” said Smith.
SMITH, with offices in Raleigh and Fayetteville, North Carolina; Sarasota, Florida, and Hilton Head, South Carolina, is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, social media marketing, dialog management, interactive services, creative, media planning/buying and public relations.
SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, First Bank of N.C., S.C. and Va., Jeep and Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Fl., and Blowing Rock, N.C.
For more information on SMITH Advertising, call (910) 222-5071 or visit www.smithadv.com.