Boulder, CO, July 28, 2011 --(PR.com
)-- Boulder, Colorado-based advertising agency and taxidermy aficionado Moxie Sozo announced today that it has developed the 2011/12 winter advertising campaign for Mountain High Ski Resort – one of the top five resorts in California.
Mountain High Ski Resort hired Moxie Sozo to develop a distinct personality for the brand that appeals to Los Angeles teens and young adults. The agency created a broad-reaching campaign that blanketed the Los Angeles market with print, billboard and bus shelter ads.
Moxie Sozo also worked with Mountain High to elevate the brand through a redesigned website, newly crafted trade show materials and other supporting collateral.
“We’re so excited to take on Mountain High’s winter seasonal campaign,” said Leif Steiner, Creative Director and Founder of Moxie Sozo. “The Moxie Sozo team has a profound passion for outdoor sports that’s evidenced by a majority of our creative accounts. With Mountain High, we’ve not only found a really fun and challenging project, but also a stellar client who’s as edgy and adventurous as we are.”
For Mountain High Ski Resort’s winter promotion, Moxie Sozo directed three different photo shoots of three different celebrities in three different locations. The resulting campaign was a raw, compelling representation that is now the resort’s most successful ad in its history.
"Moxie Sozo created the best marketing campaign that our resort has ever seen,” said John McColly, Director of Marketing for Mountain High Ski Resort. “Of the agencies we’ve worked with over the years, none have been as intelligent or easy to work with as Moxie Sozo. Very simply: they ‘get’ it. We will definitely be using them again.”
Joining forces with Mountain High Ski Resort was a very exciting venture for Moxie Sozo as it continues to ramp up its client roster at a rapid pace, exceeding its greatest expectations and forging beautiful new relationships with deserving brands.
About Moxie Sozo
Moxie Sozo literally translates to: gutsy, intelligent, creative. Our mission has always been to create great work for a select number of clients. At Moxie Sozo, we take pride in offering all of the capabilities of a large agency, yet we retain the personal attention of a boutique shop. We have been sought out by high-profile clients in a broad range of industries, from ski and sports to fashion and food. Clients frequently say that they feel like they are our only account. Personally, we like to think that we are the last agency they will ever need. For more information, please visit our website at www.moxiesozo.com.
Director, Client Strategy & Media Relations