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Crescent State Bank Offers MoneyIsland Program to Increase Financial Literacy

Community Bank Seeks to Educate Youth, Parents and Teachers on Valuable Financial Skills with Interactive Online Program

Raleigh, NC, July 30, 2011 --( Michael G. Carlton, president of Crescent State Bank (, a wholly owned subsidiary of Crescent Financial Corporation, (NASDAQ Global MarketSM), has announced that it now offers MoneyIsland (, a virtual and interactive game that aims to increase financial literacy by teaching children the fundamentals of finance at an early age. The MoneyIsland program arms children with an engaging learning experience through adventurous quests to the Eiffel Tower, Atlantis, the Great Wall of China, and other exotic destinations. Once they join, children receive a passport and colorful stickers to track their growth and progress through the MoneyIsland virtual world. The program gives parents and teachers a unique opportunity to teach children valuable money management skills in three key financial categories: saving and spending, earning and investing, and using credit wisely.

The MoneyIsland program instills the importance of developing smart saving habits at a young age. The launch of MoneyIsland is a continuation of Crescent State Bank’s commitment to its communities and its investment in future leaders of America. MoneyIsland, created by former Washington, D.C. Teacher of the Year, Felix Brandon Lloyd, is the only customized, online financial literacy solution made exclusively for community financial institutions.

“We are proud and excited to help instill valuable financial life lessons to children at an early age,” said Carlton. “The Crescent State Bank team stays closely involved with the communities that we serve, and providing MoneyIsland is a way for us to show our communities that we care. We hope that this program will help increase the nation’s overall financial literacy and will create a generation of informed consumers by providing children with a fun and engaging virtual financial world.”

- The interactive MoneyIsland experience provides a parent or teacher with log in information to track and measure a child’s performance.

- To secure a passport for a child to participate in MoneyIsland, a parent must visit any Crescent State Bank location and open a Junior Savings account in that child’s name. Crescent State Bank will deposit $5 in that account when it is opened. Upon successful completion of the MoneyIsland experience, children should bring their printed certificate to the same Crescent State Bank location to receive an additional $5 deposit in their account. There is no minimum balance required to maintain the Junior Savings account.

- MoneyIsland is a product of BancVue, which provides marketing and product development for 650 community banks and credit unions.

- Educators interested in providing MoneyIsland to their students should contact Deanna Champion at (919) 881-1651 or

About Crescent State Bank:
Crescent State Bank is a wholly owned subsidiary of Crescent Financial Corporation. The Company has total assets of $959.6 million, deposits of $725.2 million, and gross loans of $652.8 million as of March 31, 2011. The bank operates 15 full-service banking offices in the communities of Cary (2), Apex, Clayton, Garner, Holly Springs, Sanford, Southern Pines, Pinehurst, Raleigh (3), Knightdale and Wilmington (2), North Carolina. For more information, visit


Information in this press release contains "forward-looking statements." These statements involve risks and uncertainties that could cause actual results to differ materially, including without limitation, the effects of future economic conditions, governmental fiscal and monetary policies, legislative and regulatory changes, the risks of changes in interest rates, and the effects of competition. Additional factors that could cause actual results to differ materially are discussed in Crescent Financial Corporation’s recent filings with the Securities and Exchange Commission, including, but not limited to, its Annual Report on Form 10-K and its other periodic reports.

Kate Catlin
MMI Public Relations
(919) 233-6600
Contact Information
Crescent State Bank
Patty Briguglio

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