Denver, CO, August 07, 2011 --(PR.com
)-- Denver's Karsh Hagan selected as lead brand agency for the Colorado Tourism Office (CTO). Karsh Hagan will be responsible for campaign development, creative production, media planning and buying for the CTO’s domestic advertising campaigns.
“Our team is ready to apply our brand ecosystem planning and consumer connection strategy to this dynamic Brand,” said Pocky Marranzino, co-president, Karsh Hagan. “We have a great track record with a number of different tourism clients and we are going to put that experience and knowledge to work quickly. There is a lot of enthusiasm for this client and we are looking forward to sharing the new work.”
Karsh Hagan won the lead agency brand advertising contract in a rigorous Request for Proposal (RFP) process. Karsh Hagan beat out local and national agencies, including the incumbent MMG Worldwide.
"The bid was extremely competitive for each of the contracts, and we were very pleased with the creativity presented by all of the agencies that participated in the RFP process. In the end, the selection committee chose Karsh Hagan for their experience and outstanding strategic and creative thinking," said Al White, Director of the Colorado Tourism Office.
Karsh Hagan is honored by the decision and incredibly excited to be working on the State in which they work, live and play.
About Karsh Hagan
In 1977, Phil Karsh and Tom Hagan founded Karsh Hagan on the love of a great idea. After 34 years, that’s what keeps us hungry today. Key clients include: American Crew, Colorado Tourism, Pinnacle Bank, TD Ameritrade, Visit Denver and others. Projected agency billings for 2011 are $50 million. For more information, visit www.karsh.com, check out our blog, “like” us on Facebook and follow us @karshconnect.
Colorado is a four-season destination offering unparalleled adventure and recreational pursuits, a thriving arts scene, a rich cultural heritage, flavorful cuisine, and 26 renowned ski areas and resorts. The state's breathtaking scenic landscape boasts natural hot springs, the headwaters of seven major rivers, many peaceful lakes and reservoirs, 12 national parks and monuments, and 54 mountain peaks that top 14,000 feet. For more information or a copy of the 2011 Colorado Official State Vacation Guide, visit www.COLORADO.com or call 1-800-COLORADO. Media are invited to visit the Colorado Media Room at www.COLORADO.com/mediaroom. Visitors can also follow Colorado's social media channels, including Facebook, Twitter, YouTube, Flickr and Foursquare, on the Colorado Connect page at www.COLORADO.com/connect.