Samsung Mobile South Africa Announces Key Partnership at Leading Entertainment Event to be Held in Cape Town, 23rd & 24th August 2011

Johannesburg, South Africa, August 08, 2011 --( Samsung Mobile South Africa today announced a major partnership that they have signed with UK-based conference company, All Amber. The deal will make Samsung Mobile South Africa the Platinum Sponsors at Mobile Entertainment Africa, which is taking place at the One & Only Cape Town on the Victoria & Albert Waterfront.

The signing of the agreement has further strengthened Samsung’s mobile division as one of the most forward-thinking and developer-focused organisations in South Africa. A particularly interesting element of the arrangement of the package is the securing of 10 developer tickets for the event. These tickets, which will be distributed by way of special invite, will afford 10 developers the opportunity of attending an extremely senior level conference.

Furthermore, Samsung will be delivering the Keynote Address as well as hosting the reception at the end of the first day of event, which is part of the scheduled 6 hours of informal networking on offer at the conference. The conference itself has an unrivaled speaker faculty and is focusing on the development of content and services on mobile devices, which is fast becoming a key element of the evolution of the mobile industry across the continent. With mobile devices by far the most prevalent technological device across the continent, the distributing of content - whether it be music, television, film, games or traditional publishing material - to mobile consumers is seen as a key future opportunity in relation to expanding data usage and monetising the mobile ecosystem.

All Amber Managing Director, Matthew Dawes, commented: “To have a company of the status of Samsung officially support this inaugural event is fantastic. It also demonstrates Samsung’s commitment to ecosystem-wide development across the electronics industry. It’s great that 10 developers, who represent future industry leaders, have been allowed to attend this conference, which is certain to be a highly progressive couple of days.”

Brett Loubser, Head of Content, Samsung Mobile South Africa said: “For Samsung it’s a great event to be involved in. This crystallizes our intent to serve the South African market better with local and relevant content. From experience, I know that All Amber events are highly interactive, plus it’s focusing on such an important and emerging subject area. In terms of increasing data usage, future promotional opportunities and content creation and distribution, Mobile Entertainment Africa very much ticks all the right boxes.”

For further details please contact:
Andrea Hattingh, Public Relations Manager, Samsung SA,
Andrew Mowbray, Communications Director, All Amber,

More information on Samsung Electronics:
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit

More information on All Amber:
All Amber was founded in 2009 by Matthew Dawes and produces interactive, discussion-based events specifically aimed at high-level strategists in mobile technology across Africa. To date, All Amber events are industry leading and highly acclaimed.

Specifically, Mobile Entertainment Africa will provide abundant networking opportunities, which will lead to growing business and new partnerships. This will be achieved through:

A highly interactive roundtable seating format that facilitates genuinely constructive discussion and networking

Panel discussions featuring senior strategists from industry leading companies

Networking sessions designed to encourage maximum interaction between attendees

Attendance at Mobile Entertainment Africa is limited and anyone interested in participating is strongly encouraged to reserve his or her place before the show is fully booked by registering at

All Amber
Andrew Mowbray
44 1376 521 170