How to Improve the Analytical Approach at the 3rd SCIP Latin American Competitive Intelligence Conference
The Strategic and Competitive Intelligence Professionals (SCIP) and Informa present the 3rd Latin American Competitive Intelligence Summit, October 4-6, 2011 in São Paulo, Brazil. A featured session by Fernando Domingues shows several ways analysts can improve their approach to analysis.
This topic will be addressed at the SCIP Latin American Competitive Intelligence Conference by Fernando Domingues Jr. from Mentor Consulting. “The problem with analysis is dealing with the complexity of the world, the volume of information available and how to make sense of them,” said Fernando. “The session will look how our mind works in this environment, the influence of our mental models and judgment on formulation of the outcomes. Bringing to conscious the mental tools we use on this process will clarify to the practitioner on how to use these capabilities to produce a better result.”
The comprehension of what is involved in the analytical process will bring new perspectives to the practice of the attendees. They will understand what the real meaning of developing analysis is, how to avoid mistakes, and improve the outcomes of the analytical process. They will also learn about the role of mental models and cognitive bias in analysis, and how to use them in their favor.
About the speaker
Fernando Domingues founded Mentor Consulting, a firm focused on developing competitive and strategic intelligence projects in medium and large companies across different industries. He has been in the field for 12 years and teaches the MBA course “Strategic, Competitive and Economic Intelligence” at FIPE. Fernando received a degree in Electronic Engineering at the University of Sao Paulo, an MBA in Marketing at ESPM, an MBA in Entrepreneurship and Innovation at BI International (Babson Executive Education), and completed a special course in “New Ventures in LATAM” at Harvard Business School executive education. He is a member of SCIP and belongs to the steering committee of the SCIP Brazilian Chapter.
About the conference
The Strategic and Competitive Intelligence Professionals (SCIP) and Informa present the 3rd Latin American Competitive Intelligence Summit, October 4-6, 2011 in São Paulo, Brazil. The conference theme this year is “Intelligence and Strategy: The Key to Winning in Emerging Markets.” The intended audience for this event is made up of entrepreneurs, managers, directors, executives with responsibility and interest in processes involving decision making, management information, market research, innovation, entrepreneurship and organizational planning. More information on this conference can be found at the SCIP website www[dot]scip.[dot]org (in English) and at www[dot]sciplatam[dot]com (in Portuguese).
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