German B2C E-Commerce Market Continues Strong Upward Trend

Hamburg-based market research firm presents in its latest “Germany B2C E-Commerce Report 2011” interesting facts about trends, revenues, customers and competitors of the German E-Commerce market.

Hamburg, Germany, August 11, 2011 --( First, it must be noted that Germany has the largest online population in the EU: by the end of 2010 already more than 50 million Germans were using the internet. As a result, the number of online purchases continued to grow. The report shows that in 2010 almost 60% of the entire German population had ordered goods or services for private use online compared to the EU average of only 40%.

Growing German B2C E-Commerce revenue
Forecasts predict double digit growth for B2C E-Commerce revenue from 2010 to 2011, following the trend from 2009 to 2010, where revenue had already shown a strong increase. According to the “Germany B2C E-Commerce Report 2011” by in 2010 “clothing and sporting goods” was the most popular category for online purchases – followed by the categories “books, magazines, e-learning resources”, “films/music” and “household items.”

OTTO Group, Brands4friends and Groupon successful online
Additionally, the report provides information about the retailers dominating this sector: The OTTO Group (including its subsidiaries) is the leading B2C E-Commerce retailer in terms of B2C E-Commerce revenue in Germany, followed by Amazon. Shopping clubs are gaining in popularity as well, prompting many new players to enter this market. The biggest such portals are, and In line with the global trend more and more Germans continue to show interest in group shopping., and 2011 are the most successful providers of such services.

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About has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

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Lukas Schoeberlein
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