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High Number of Internet Users and Online Shoppers in Austria

The latest "Austria B2C E-Commerce Report 2011" by Hamburg-based market research firm presents current data about trends, revenue figures, products, customers and competitors of the Austrian B2C E-Commerce market.

Hamburg, Germany, August 11, 2011 --( In the first quarter of 2011, almost 80% of the Austrian population used the internet. More than 60% of all internet users searched online for providers of goods and services. As clearly shown in the report internet penetration in Austria is much higher than in other CEE countries.

Soaring popularity of mobile internet
More than 40% of the Austrian population purchased online in 2010. According to the “Austria B2C E-Commerce Report 2011” by the number of Austrians that accessed the internet via their mobile phones totalled more than 10% in 2010, surpassing the EU average of 7%. B2C E-Commerce revenue has already accounts for 6.4 % of all retail revenue in 2011. In 2010 the most popular B2C E-Commerce category in Austria was “Books, magazines, newspapers, e-learning resources”, followed by “Clothing, sporting goods”.

OTTO and highly successful
The report provides information about successful competitors in this segment. OTTO-Versand Österreich and Neckermann rank as the most successful B2C E-Commerce competitors in Austria. Furthermore, shopping clubs are becoming more popular: the French shopping club successfully entered the Austrian market in 2010.

Press Contact: GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51

About has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

Contact Information GmbH & Co. KG
Lukas Schoeberlein
+49 (0)40 - 39 90 68 50

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