Nicotek, LLC Signs Brokerage Agreement With Mercury Retail Services

New Partnership Will Bring Electronic Cigarettes to Retail Stores and Outlets Around the U.S.

Denver, CO, August 10, 2011 --( Nicotek, LLC, Electronic Cigarette provider, supplies a cost-effective, affordable alternative to the current cigarette smoker. Based in Colorado, Nicotek™ distributes their electronic cigarettes all over the nation under the brand name “Metro™”. Metro™ e-cigarettes, commonly called e-cigs, are available in both traditional tobacco and menthol flavors. In March 2011, Nicotek™ and Mercury Retail Services (Mercury), entered into three-year a brokerage agreement to service the grocery retail channel and other various retail outlets throughout the nation with Metro products.

“We strongly feel that our relationships with our current customers in our channel of distribution, and Nicotek’s ability to provide quality e-cig products to the mass market give us both a unique opportunity,” says Dave Rustad, Executive Vice President of Mercury Retail Services. “We have been looking to expand our offerings to our current customers, and the Metro product is one of the new items we are now able to offer our retail partners,” continues Rustad. Mercury currently services over 7,000 storefronts across the country.

“By partnering with Mercury, we have opened ourselves up to existing retail relationships that Mercury has in place, and a distribution infrastructure that will increase our overall exposure nationwide,” says John Wiesehan III, Nicotek’s National Sales Manager. “With reaching over 2,300 retail outlets to date, this agreement provides us the opportunity to increase that number substantially over the next few years and beyond,” continues Wiesehan.

Nicotek™ and Mercury actively pursue new national and regional retail outlets throughout the nation, and plan to continue to grow their business together over the next several years. “By partnering with Mercury, we have helped position ourselves for long-term success throughout the country,” says Greg Doyle, Nicotek’s Chief Operating Officer.

Nicotek™ abides by the law, and age verification is maintained according to tobacco regulations. All Metro products are labeled with warnings and POP materials in compliance with other regulations as well. Nicotek™ provides their customers with customer support by telephone, email, or live online chat during normal business hours of operation. For more information, please visit Nicotek’s website:

About Nicotek™
With three years of retail experience in the electronic cigarette industry, Nicotek™, LLC prides itself in their mission of offering their customers the best retail experience possible. The company also strives to provide the most cost-effective e-cigarettes on the market. With high quality products and innovations, Nicotek™ provides its customers with a more convenient and enjoyable alternative smoking experience. The products range from disposable e-cigs to Starter and Platinum Kits, which include all of the essential accessories for e-cigarette smoking. Nicotek™ is based in Wheat Ridge, CO, with regional offices in Knoxville, TN and Scottsdale, AZ. Nicotek™ has Electronic Cigarettes done right.™

About Mercury Retail Services
Mercury Retail Services was launched by The News Group Central, L.P. in 2009 to effectively deliver comprehensive, leading-edge services to retail enterprises of all sizes across the United States. Drawing upon our network’s tremendous experience in the retail industry, Mercury Retail Services offers proven distribution and merchandising expertise that is second to none. Mercury Retail Services’ goal is to consistently serve as a leading, dynamic retail service company, focused on our clients’ diversified needs. Our company-wide commitment to growth, technology, superior reporting, and quality execution spirit us forward and distinguish us from the competition.

Mark Williams
(480) 332-5341