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Yaya Publicity Proudly Announces Its Representation of Pour La Victoire and Kelsi Dagger

YaYa Publicity secures representation of fashion-forward and renowned footwear lines Pour La Victoire and Kelsi Dagger.

New York, NY, August 15, 2011 --( Pour La Victoire and Kelsi Dagger—known for their head-turning, progressive styles and high quality construction—are the creation of fashion industry veterans Jay Adoni and David Giordano, who have a combined 40 years of success in the market. Their footwear has a near cult-like following of celebs and has seduced fashionistas and style editors in Europe and the U.S.

Drawing inspiration from hard edge European design houses and the spirit of the revolution, Pour La Victoire has been called “S&M rock 'n' roll chic” by former French Vogue Editor-in-chief Carine Roitfeld. The shoes are ultra-recognizable for their rich colors and materials and sexy silhouettes.

Following the success of Pour La Victoire, Adoni and Giordano decided to revolutionize the junior shoe market, launching Kelsi Dagger, a line aimed at young femme fatales on the hunt for eye-catching footwear. The heels, flats, boots, and wedges have attracted a loyal following thanks to their unique detailing and unmistakably French styling.

For sample requests and/or lookbooks please contact Danielle Evans at

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YaYa Publicity
Yael Fraynd

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