London, United Kingdom, August 14, 2011 --(PR.com
)-- www.bbcactivelanguages.com has joined forces with MMT Digital – the digital solutions agency – to build and launch a series of language apps aimed at teaching the basics of a language quickly and easily on mobile phones and tablets.
MMT Digital has been building highly successful cross platform apps for the iOS and Android platforms for two years, and was approached by www.bbcactivelanguages.com because of their extensive technical experience and knowledge within the educational publishing industry. Debbie Marshall, Publisher at www.bbcactivelanguages.com explained that she was introduced to MMT Digital’s MD, Ben Rudman by colleagues within Pearson Group. “They were very complimentary towards the team at MMT Digital. Their expert knowledge within educational publishing and the app market, not to mention their glowing recommendation, made it easy for us to choose MMT Digital to build and provide consultancy for the Quickstart series of apps,” Debbie said.
www.bbcactivelanguages.com’s Quickstart language products are sold as audio CDs aimed at helping complete language beginners get to grips with new languages fast. The beauty of the Quickstart products is that they can be used while at home on a CD player or transferred to an MP3 player or iPhone so that learners can listen and learn while on the move.
Ben Rudman explained that “producing a mobile app for the Quickstart language courses was a natural progression from audio CDs. The purpose of the Quickstart series has always been to allow learners to use the products wherever they are, and the technological progressions that have been made in the mobile industry have not only made it possible to listen to audio content on mobile devices; but we can now build apps for smart phones which use interactive content, enabling us to enhance the users experience with functionality such as voice recording and playback.”
The Quickstart Apps break down the chosen language into manageable chunks to let learners listen and practice the language using interactive activities and quizzes. The apps feature 14 episodes based on a storyline following three friends on a city break, focussing on the everyday tasks and activities that a holiday makers may come across during their travels. The app cleverly allows the learners to practice their new language skills using the neat recording functionality to record and listen back to themselves speaking in their chosen language.
The success of the Quickstart apps has grown rapidly since the German, Italian, Spanish and French apps were released in July (2011) and these popular apps can still be seen at the top of both the News and Noteworthy section and Education category of the App Store. Further development to these apps is said to be in the pipeline and there is every possibility that these great language tools will be moving onto other platforms very soon.