Galveston, TX, August 17, 2011 --(PR.com
)-- The residents and business owners of Galveston and the surrounding communities will be able to enjoy easy access to information about local electrician services such as generator installation and electrical panel upgrades as a result of the recent partnership between Robert G. Smith Electric, Inc. and Prospect Genius, a company specializing in the development of effective Internet marketing campaigns for local businesses. The relationship between these two companies will be symbiotic for both the electricians at Robert G. Smith Electric, Inc. and customers who are in the market for electrical services in the Galveston area.
“As a result of an increased online presence provided by the efforts of the team at Prospect Genius, Robert G. Smith Electric, Inc. can look forward to a boost in Web traffic,” states Matt Gallo, a senior Internet marketer for Prospect Genius. “More than half of today’s customers report a preference for using search engines such as Bing and Google rather than telephone directories to find information on local companies, so online advertising can have a big impact on businesses and their relationship with the public.”
Prospect Genius will implement a method known as search engine optimization, or SEO, to boost the ranking of Robert G. Smith Electric, Inc. on search engine results pages. This means a shorter search time for customers in need of swimming pool wiring, landscape lighting, or other services associated with electricians in Galveston. Links that are prominently displayed receive more Web traffic than those that have a lower ranking, so SEO can have a direct effect on the number of customers who are able to locate information on Robert G. Smith Electric, Inc. during an online search.
Alex Pelli, president of Prospect Genius, says, “With more and more customers looking to the Internet to find assistance with swimming pool wiring, generator installation, and other electrical services, it is important to have a strong Web presence in order to stay successful in today’s changing business market. The team at Prospect Genius is looking forward to helping the people of Galveston find the answers they need with ease and speed.”
Robert G. Smith Electric, Inc. serves Galveston and environs, providing a wide range of electrical services, including landscape lighting, generator installation, hot tub wiring, and more.