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Teleformix, LLC.

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MarketStar Selects ECHO by Teleformix to be its Digital Recording Solution

The ECHO Digital Recording Solution from Teleformix has been selected to record, evaluate, monitor and archive customer interactions at MarketStar, the leader in outsourced sales and go-to-market solutions.

Rolling Meadows, IL, April 04, 2007 --( Teleformix, a leading developer of CRM / eCRM Enterprise-Class Software applications for the banking, insurance, financial services and marketing industries, today announced that MarketStar, the leader in outsourced sales and go-to-market solutions, has selected the ECHO Digital Recording Solution to facilitate compliance and enhance its quality assurance initiatives.

MarketStar selected ECHO in place of their existing recording solution based in part on Teleformix’s long history of dynamic customer interaction. The ECHO system – software and hardware – is fully supported by Teleformix, and training and assistance are considered an integral part of the ongoing client-vendor relationship.

Another cardinal feature was ECHO’s ease of use and high level of adaptability and scalability. In addition to the ability to record and monitor all customer interactions on a call-by-call or campaign-by-campaign basis, ECHO will provide MarketStar with valuable agent evaluation and training tools. As MarketStar’s recording and monitoring needs develop, the ECHO system can expand on pace, leveraging existing architecture while allowing for enterprise advancement.

"We're excited to have been selected by this premier call center organization," said Greg Manhoff, Director of Worldwide Sales for Teleformix. "With the ECHO digital recording solution in place, we believe that MarketStar will be able to increase both agent and customer satisfaction while improving compliance with client and other regulations."

Given MarketStar’s diversity and customization of service provisions for an extensive client base, finding a reliable recording solution with a high degree of flexibility was imperative. ECHO by Teleformix provides MarketStar with a recording solution that accommodates different call center configurations with equal facility, while allowing a variety of structured and On Demand recording capabilities.

ECHO is a browser-based digital, VoIP and screen capture recording solution – with an integrated CRM tool – designed to record, evaluate, monitor and archive all customer interactions. The available broad spectrum of Web Services provides a truly Service-Oriented Architecture (SOA) allowing simple integration between ECHO and any web services enabled platform. ECHO produces synchronized voice and screen recordings with “over the shoulder” screen clarity and integrates seamlessly with Avaya and Cisco telephony solutions.

About Teleformix, LLC:

Teleformix offers a comprehensive range of competitively priced software solutions designed to manage today’s business transaction challenges by optimizing performance and providing a rapid ROI. Teleformix offers customizable and highly scalable solutions to seamlessly integrate into any existing business architecture. For additional information, contact Teleformix at 1-800-513-4000, or visit

About MarketStar:

For the last two decades, MarketStar has been the proven expert in designing outsourced sales and marketing solutions and go-to-market systems and intelligence. They hire skilled, professional people who deliver actionable knowledge to clients to produce predictable, profitable results. Serving as an integrated extension of a client’s sales and marketing team, MarketStar generates and closes sales in multiple channels. MarketStar is part of the Omnicom Group (NYSE: OMC), the leading marketing communications company in the world. For more information, visit

Contact Information
Teleformix, LLC.
Maria Gullo

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