Corvallis, OR, August 21, 2011 --(PR.com
)-- During the week of September 4th through 8th, InsightsNow will deliver not only one, but two presentations to leading professionals of the sensory science world.
The sequence of events will start Monday, September 5th from 14:00-16:00 during Oral Session #3: New Methods for Consumer Research. The presentation, entitled An Approach to Harness the Treasures in Social Media: Behavior-Driven Framework of the Barbeque Occasion, will be delivered by Alexa Williams, Research Manager at Frito-Lay R&D, PepsiCo with co-presenter, Alec Maki, Vice President of Product Development at InsightsNow. During the session, Williams and Maki will discuss the importance of using non-traditional research methods, like social media, and how, through social media mining, Frito-Lay was able to identify opportunities for innovation around the Barbeque occasion.
Later in the week, Dave Lundahl, President and Chief Executive Officer at InsightsNow, will deliver a talk entitled Going Beyond Liking: The “So What” About Emotions for Guidance Research. The presentation will take place on Wednesday, September 7th from 14:00-16:00 during Oral Session #9: New Methods for Consumer Research – Emotions. Throughout Lundahl’s presentation, he will discuss the changes related to product guidance and the need to put emotions theory into practice, in order to go beyond measures of liking to create greater insights. Lundahl’s presentation will refer to non-traditional methods, like immersive (activity-based) research, to gain insights into how emotions impact behavior – as discussed in his new book, Breakthrough Food Product Innovation through Emotions Research.
For more information on the presentations, go to www.pangborn2011.com/conference-program.html.
About InsightsNow, Inc.
InsightsNow is the leading research company for product innovation and development, serving global Consumer Packaged Goods (CPG) companies. Founded in 2003 by David Lundahl, PhD, InsightsNow is grounded in the science of consumer behavior, innovative research approaches and technology.
Our clients experience greater flexibility with shortened timelines and competitive pricing facilitated by real-time results, while also benefitting from the deep insights our seasoned consultants provide. This is achieved through our behavior-driven approach to innovation as well as our broad portfolio of quantitative and qualitative hybrid techniques, advanced research analytics and reporting technologies. Our dedication to innovation, growth and rapid delivery of insights has resulted in a 95% client recommendation rate. Visit our website at www.InsightsNow.com for more information.