Four Ingredients for Sustainable New Product Success Discussed at the 18th Annual Center for Retail Leadership’s Executive Forum
“New product success requires an understanding of the power of the moment. Moments are the instances in the lives of consumers that impact paths to purchase,” said Dave Lundahl, CEO of InsightsNow, Monday at the 18th Annual Center for Retail Leadership’s Executive Forum at... - May 15, 2013
The Basis for True Product Innovation Lies in Understanding the Context of Consumer Moments
The Basis for True Product Innovation Lies in Understanding the Context of Consumer Moments, especially when it comes to addressing millennial consumers. Segmenting by consumer moments can broaden the scope and size of your potential market was a key idea presented by Dave Lundahl, CEO of InsightsNow at The Food Summit on Monday, April 22, 2013. - April 24, 2013
InsightsNow, Inc. Adding Research Industry Thought Leaders to Advisory Board for Advancing Behavioral Approaches to Innovation
InsightsNow, Inc., a consumer research company, has secured the help of Research Industry Veterans to collaborate with the company in advancing their consumer research solutions. Bob Woodard, Partner, Deep Marketing Alliance, LLC; Joel Rubinson, President, Rubinson Partners, Inc.; David Neal, Founding Partner, Empirica Research; and Kevin Sheridan, Research Consultant, collectively will apply their knowledge to assist InsightsNow and create solutions that elevate consumer information. - March 13, 2013
Award Winning Market Research Firm, InsightsNow, Appoints Mark Turim to Managing Director and COO
Marketing research firm InsightsNow is pleased to announce that Mark Turim has joined the company as Managing Director and COO. Working with founder and CEO, David Lundahl, Mr. Turim will use his management and operating expertise to lead the growing market research firm in advancing the innovative... - February 01, 2013
American Marketing Association Honors Alec Maki of InsightsNow, Inc.
Maki is one of four recipients of the 4 Under 40: Marketing Research Emerging Leaders Award that the American Marketing Association (AMA) distributes. He will be honored at their annual Research and Strategy Summit, October 1-3, 2012, in Las Vegas, NV. - September 28, 2012
President and CEO of InsightsNow, Inc. to Chair the Food Evolution Summit
President and CEO of InsightsNow, Inc. to Chair the Food Evolution Summit - an Event by Next Level Summits Dave Lundahl Ph.D., President and Chief Executive Officer of InsightsNow will chair the upcoming Food Evolution Summit in Palm Desert, CA—September 11-12, 2012. The Food Evolution... - September 08, 2012
President and CEO of InsightsNow, Inc. to Present at Wellness 12 in Rosemont, IL
An Annual Conference of IFT - February 02, 2012
InsightsNow, Inc. Releases BehaviorLens
New brand leads companies to bold innovation. BehaviorLens (Win the Moment. Win the Market) by InsightsNow, Inc. is the only end-to-end approach that delivers repeatable, breakthrough innovation performance. - January 31, 2012
Book Release: Breakthrough Food Product Innovation Through Emotions Research, by David Lundahl, Founder of InsightsNow, Inc.
Breakthrough Food Product Innovation through Emotions Research provides a clear answer to why success rates are so low in the consumer packaged goods industry. It lays out a roadmap for product innovation to make ideas successful. Throughout this book, Lundahl inspires readers to make a paradigm shift in how they approach product innovation. - January 25, 2012
InsightsNow Announces its Presence at the 9th Pangborn Sensory Science Symposium in Toronto, Canada
InsightsNow will deliver two presentations at Pangborn. Beginning on September 5th, Alex Maki, VP of Product Development at InsightsNow and co-presenter, Alexa Williams, Research Manager at Frito-Lay R&D, PepsiCo will present, An Approach to Harness the Treasures in Social Media: Behavior-Driven Framework of the Barbeque Occasion. Then on September 7th, Dave Lundahl, President and CEO at InsightsNow will deliver, Going Beyond Liking: The “So What” About Emotions for Guidance Research. - August 21, 2011