Le Meridien Amman and Starwood Launch Second Annual "Iftar for Cabs" Initiative

Amman, Jordan, August 22, 2011 --(PR.com)-- After launching the ‘Iftar for Cabs’ initiative last year, Le Meridien Amman and Starwood Hotels and Resorts Middle East continued its commitment to the Holy Month of Ramadan by bringing more than 30 of their hotels and resorts in nine countries across the region together to distribute Iftar packs to help cab drivers break their fast.

During the hour of Iftar on August 9th, 2011, associates from Le Meridien Amman and representatives from all participating Starwood hotels presented Iftar packs of food and beverages to cab drivers as they drove through the main entrance of each hotel.

“Ramadan is a very special time for our hotels, who along with their own promotions, come together to support this initiative. It is because of their dedication and spirit that ‘Iftar for Cabs’ has been such a huge success,” said Guido De Wilde, Senior Vice President & Regional Director, Starwood Middle East. “The main purpose of this initiative is to give back to cab drivers who are always on the go and can struggle to find time to break their fast during Ramadan. This initiative has been widely appreciated by cab drivers across the region in the past and we look forward to repeating it again this year. ”

Catering teams at each property prepared Iftar packs for drivers which included a variety of food and beverages. Employees from all departments within the hotels including catering, administration and guest services worked together on the ‘Iftar for Cabs’ initiative.

About Le Méridien
Le Méridien, the French-born hotel brand currently represented by 105 properties in 50 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. Since then, Le Méridien has undergone a brand transformation, which included a consolidation of its hotels and resorts, appointing a full-time Cultural Curator (French arts-provocateur Jérôme Sans) and re-inventing numerous consumer touch points, by bringing unique, curated and interactive experiences to its guests. With nearly 70 of its hotels located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provides a strong international complement to Starwood’s primarily North American holdings and consumer base. Plans call for dynamic expansion of Le Méridien hotels and resorts within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific, including destinations such as India, Thailand and China. Le Méridien recently opened new hotels in Bangkok, Chiang Mai, and Chiang Rai in Thailand, Shimei Bay in China, and Dallas, Texas in the United States. Le Méridien will open hotels in Philadelphia, Pennsylvania, Panama City, Panama, and Xiamen, Chongqing Nan’an, and Qingdao in China. The company recently signed new hotel deals in Taipei, Taiwan. For more information, please visit www.lemeridien.com.

About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,051 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com.

For further media information contact:
Sewar Sawalha:
E: sewar.sawalha@lemeridien.com
T: +962 6 569 6511

Chandan Belani / Margaret Flanagan
E: c.belani@asdaa.com / m.flanagan@asdaa.com
T: +971 4 3344550

Le Meridien - Amman
Sewar Sawalha
P.O. Box 950629, Queen Noor Street, Amman – 11195, Jordan