MSP Transforms Lead Management with Realistic Uses for Market Research Data Collection

MSP puts the final touches on the software that will be used by one luxury car maker at Concours d’Elegance to effortlessly capture key information about attendees.

La Quinta, CA, August 15, 2011 --( As the final touches are being put into place for the August 17 – 22nd Concours d’Elegance, the top ranking car collector show in the world, final touches are also put on the software that will be used by one luxury car maker to effortlessly capture key information about attendees.

Known for their customizable software solutions, data management guru, MSP, has once again stepped up their technical creativity and configured an application that will help exhibitors collect relevant information from prospective buyers and shepherd leads through their customized system. “As we all know, the key to successfully closing a client is providing a salesperson with the appropriate background information so that they can seamlessly and quickly pick up the conversation from the initial contact,” comments Andrew Spalding, CEO of MSP.

In today’s high tech communications environment, there is no excuse for weak data integrity or delayed response. “It is incumbent upon marketing departments to leverage technology and capture what they need for forecasting and trending purposes, but also to pass that information along so that the sales process moves quickly,” he continues.

Clients can use MSP software on any number of mobile devices, tablets like the iPad being the most popular. Whether collecting data at an auto show, health care exhibit, or meeting with prospects in the field, the software captures what has been determined as relevant and makes it available to be instantly evaluated by any number of analytical tools and reports. The integration with the CRM system makes a great system even better.

Gathering information and Discovering trends that translate processing information into sales has earned MSP the reputation as a trusted data management ally for some of the most prestigious firms in the automotive, events, financial services, and other business sectors.

About MSP
Technology defines the 21st Century, making information instantly available, driving efficiencies, and raising expectations. MSP helps clients stay informed and ahead, discerning customer needs, preferences, and decision-making patterns. Established in 1971 by celebrated motor bike racer, Maurice Spalding, MSP delivers software solutions that provide up-to-the-minute intelligence and data clarity to capture, analyze, and process consumer insights in “the cloud.” Using MSP software solutions, organizations can take immediate action. MSP customizes client applications so giants like Rolls-Royce Motor Cars, Honda, Piaggio, Kawasaki, and Suzuki can GatherTM and DiscoverTM key customer decision-points into business. For more information call +44 (0) 1273 208777.

Kathleen McEntee