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Hype Group, LLC

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Hype Group Announces Agency of Record Agreement with Knife & Co.

Full-Service Agency to Provide Design and Marketing Services for South Tampa Restaurant

St. Petersburg, FL, August 24, 2011 --( Hype Group, LLC, a full-service marketing and advertising agency, formally announces an agreement to serve as the ‘Agency of Record’ for Knife & Co., a new South Tampa-based restaurant opening this fall.

“We are thrilled to be named ‘Agency of Record,’ for Knife & Co.,” says Brooke Gast, President of Hype Group. “We look forward to creating a unique brand and watching the restaurant become a top destination for Bay area residents and visitors alike.”

Hype Group has been tasked to provide branding and creative design, marketing strategy and consultation, public relations, social media, interactive design and development, and market research for the new restaurant.

Florida native and entrepreneur Ron Stewart has teamed up with Tampa native Chef Gary Moran to create a unique atmosphere in South Tampa. “I think the most exciting aspect of Knife & Co. is the strength of the management team we have assembled,” says Ron Stewart, General Manager of Knife & Co. “By teaming Chef Gary’s culinary experience with very strong front-of-house and business management skills we will provide Tampa with a truly great restaurant and catering business.”

Knife & Co., located at 912 W. Kennedy Blvd. is central to Downtown Tampa, Hyde Park, Harbour and Davis Islands; is set for a September opening. The tagline, “Rustic, Artisanal Experience,” completely describes the setting. The restaurant décor is complete with an 1890’s pulpit used as a hostess stand, reclaimed black walnut tables and wine cellar, ebony black seating, concrete bar, and the unique Communal table that is sure to become one of the most requested reservation seats in South Tampa.

For information on Knife & Co. construction updates, Grand Opening dates, menus or general restaurant details please visit them online at or on Facebook at For information on Hype Group services, or to see sample work, please visit

About Hype Group: Located in St. Petersburg, FL, Hype Group is a full-service marketing, advertising and public relations company that provides innovative design and marketing solutions for clients. Hype Group has experience in branding and creative design, marketing strategy and consultation, public relations, print production, sales materials, interactive design and development and market research. Visit for information.

Note to Editors: For more information or to schedule an interview e-mail or call 727.623.9085.

Contact Information
Hype Group
Laura Frieden

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