Frost & Sullivan: Augmented Reality and 3D Displays in Europe – Gimmicks or the Future of Mobile?

The prospect of mobile AR and 3D applications will be discussed during Frost & Sullivan web conference on Tuesday, 30 August 2011.

London, United Kingdom, August 25, 2011 --( Fierce competition among device manufacturers compels market participants to seek original and innovative ways to attract customers. The application market continues to grow, led by the Apple’s “App Store” and the new comer Android Market. Some of the applications recently available in these stores introduced a technology called “Augmented reality” (AR) which provides users with a new and interesting way of engaging with their devices by imposing virtual information on top of a real-world view.

Additionally, Smartphone manufacturers have recently started experimenting with 3D displays as a means of differentiating their offer and making it more attractive. New technology enables a 3D experience without the traditional 3D glasses.

“Sparked by blockbuster Hollywood movies, 3D is experiencing somewhat of a renaissance in several mediums, including film, gaming and television, and now 3D is seeing its first presence on mobile phones in Europe in 2011. However, manufacturers such as LG, HTC, and Nintendo have seen mixed results with initial 3D devices, and questions abound regarding the future of mobile 3D,” observes Craig Cartier, Frost & Sullivan Analyst.

Both 3D displays and Augmented Reality applications are newcomers on the mobile market with questions surrounding their mass-market appeal and long-term viability. The Frost & Sullivan briefing, which will take place on Tuesday, 30 August 2011, at 14.00 BST will look at the initial results of both technologies and offer analysis about their future, with a focus on Europe.

During the web conference Mr. Cartier will present an overview of the main players in 3D and Augmented Reality, initial results analysis, major market trends, drivers and restraints, as well as future market prospects. The briefing will also include current numbers and forecasts for the smartphones market, and discuss why 3D makes more sense for some manufacturers than others.

The web conference will benefit all who are involved in the smartphone or application ecosystem, including mobile network operators, device manufacturers, mobile OS manufacturers, application developers, and also investors in these technologies.

To attend the conference on Tuesday, 30 August 2011 at 14.00 BST, or to receive a link to the recording after the briefing, please contact Joanna Lewandowska, Corporate Communications, at

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Joanna Lewandowska
Corporate Communications – Europe
P: +48 22 390 41 46

Frost & Sullivan
Joanna Lewandowska
+48 22 390 41 46