Canton, OH, August 25, 2011 --(PR.com
)-- Pole Position Marketing will offer a half-day workshop in Web marketing strategy for business on Wednesday, November 16, from 8:30 a.m. to noon at the Gateway Event & Conference Center in North Canton, Ohio.
The training seminar will feature Pole Position Marketing’s CEO Stoney deGeyter, a nationally recognized authority in search engine optimization (SEO) and online marketing, and Jennifer Carroll, an experienced business writer and the company’s social media/content marketing strategist. They will discuss in-depth techniques for creating a marketing plan that combines good content, well-designed SEO and smart social media efforts.
Topics will include:
· The synergy between content, search engines and social media.
· Destination search engine marketing (SEM) and the six building blocks of a destination website.
· Creating content that impacts your audience, page rankings and conversions.
· Title tags, meta descriptions and headings, oh my! A guide to wading through the technical stuff.
· Why building quality links to your content matters.
· How to establish social media goals and match them with appropriate tactics.
· Recognizing the differences between social media sites and how to engage those who use them.
· The definition of viral marketing and how to generate ideas that have the potential to spread.
The cost for the marketing training class is $149 per person and includes a continental breakfast, snacks and unlimited beverages throughout the event. Register by October 31 and receive early bird pricing of $99 per person.
Seating is limited to ensure a small-group setting with opportunities for question-and-answer sessions. Registration is available online at http://ppmkgtraining.eventbrite.com/.
For more information, contact Maria Paschen at Pole Position Marketing at 1.866.685.3374.
About Stoney deGeyter
Stoney deGeyter founded Pole Position Marketing, a Canton, Ohio-based Web marketing agency, in 1998 and frequently speaks at national conferences, including PubCon Las Vegas (2007 – 2010 and again this coming November), PubCon Hawaii (slated for February 2012), SES NY, SES Toronto and SMX West. He’s also presented for L'Oréal in New York and the Cleveland chapter of the Public Relations Society of America (PRSA).
Currently the associate editor at Search Engine Guide, his blogs about SEO, website architecture, usability and business have been published in Small Business Answers, Small Business Ideas Forum, Search Engine Land, Web Pro News, ISEDB and Visibility Magazine. He’s also the main contributor at Pole Position Marketing’s (EMP) E-Marketing Performance blog.
In addition, Stoney has written several e-books: E-Marketing Performance: Effective Strategies For Building, Optimizing and Marketing Your Website Online, Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing Your Keywords Into a High-Performance SEO Campaign, and Destination Search Engine Marketing: SEO Without Compromise.
About Jennifer Carroll
Since 2001 Jennifer Carroll has been immersed in a mix of traditional and Internet marketing and public relations. As a freelance writer, she’s delivered creative content for health care, manufacturing, education and many other sectors. She's also a corporate blogger, technical ghostwriter and a feature writer for MD News, a print magazine for physicians in Cleveland, Akron and Canton, Ohio.
An OMCP (Online Marketing Certified Professional) with a master certification in social media through Market Motive, Jennifer helps Pole Position Marketing’s B2B and B2C clients throughout the United States plan their content marketing and social media initiatives. She holds a bachelor’s degree in communication, English and secondary education from Malone University.
About Pole Position Marketing
Pole Position Marketing is a Web marketing agency based in Canton, Ohio, that provides SEO, PPC, Web analytics, social media, content marketing and link-building strategy services. The company strives to help its clients engage customers, drive their brand and win online conversions. For more information, visit http://www.polepositionmarketing.com/.