Noosa Heads, Queensland, Australia, August 22, 2011 --(PR.com
)-- The Edward Stripe Custom Fit Program is a new innovation that combines high quality mass production with bespoke hand finishing in Australia to extend the benefits of custom fitting shirts to a broader customer base.
An important promise of the Custom Fit program is that customers can purchase premium quality, business and dress shirts with a perfect fit, guaranteed. Shirts ordered under this program are ready to wear, mass produced shirts made from high quality pure cotton fabrics. Each shirt is then hand finished based on each customer’s supplied body measurements so that there are no alteration charges for typical side-seam adjustments or sleeve length alterations. As a result, customers receive shirts with a bespoke style custom fit at a price similar to comparable quality off-the-rack garments.
“We designed our Custom Fit program for men based on the feedback received from loyal customers,” said Andrew Dobson, managing director, Stripe & Company. “As an online retailer, direct customer feedback is valuable and has helped us to innovate and provide exactly what our customers wanted; quality shirts that are hand finished to their preferences quickly, efficiently and affordably. We did this by combining our quality mass production of shirts with local hand finishing by our own experienced garment technicians at our Noosa Heads workroom, so that each custom fit shirt is uniquely tailored to suit the customer’s body fit requirements and preferences,” said Dobson.
Edward Stripe Custom Fit shirts for Men are available in sizes 37 (14.5 inch) – 44 (17.5 inch) with any sleeve length, three (3) different cut designs (Classic Cut, Trim Cut or Slim Fit), three (3) collar styles (Classic, Cutaway or Button-down) and three (3) cuff types (Double/French, twin-buttoned single or one-buttoned single). Custom Fit shirts for Women are now available in sizes 4 - 16 with any sleeve length, three (3) different cut designs (Classic, Tailored or Fitted), classic collar and three (3) cuff types (Double/French, twin-buttoned single or one-buttoned single).
“As a result of our successful men’s trial, we have now extended the program to include women's custom fit shirts,” said Dobson. “In the past we found that online ordering of women's tailored shirts could be sometimes problematic because many body shape variables could make them harder to fit correctly. Now with our Custom Fit program, women can select their preferred style of shirt – classic, tailored, or fitted – and include their bust, waist and hip measurements with their order so that our garment technicians can hand finish women’s shirts to fit them correctly.”
“If any customer orders a shirt style that might not suit their body shape based on their measurements, as part of our personalised customer service we contact them to check their order and suggest some options for finishing their shirts so that they are delighted with the result,” said Dobson. “The key benefit for our customers who put their trust in us is the ability to regularly order custom fitting shirts at a price that is typically less than they would pay for a similar quality off-the-rack shirt from one of the larger department stores. For customers with non-standard shapes, our made to measure and Bespoke programs are perfect for extra tall, larger sized, or customers with specialised design requirements.”