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BreadWinners at the Triangle

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Big Business Deals Are Now Being Forged Over Café Tables


With the continuing rise in home-based executives, ever tightening expense accounts and the need to use multimedia in sharing concepts and ideas, trends are showing that cafés continue to be one of the hot spots for business activity.

Raleigh, NC, April 10, 2007 --(PR.com)-- With the continuing rise in home-based executives, ever tightening expense accounts and the need to use multimedia in sharing concepts and ideas, trends are showing that cafés continue to be one of the hot spots for business activity. Joe and Diane Bastian, co-owners of Breadwinners at the Triangle, a franchise of Panera Bread, have succeeded in becoming a mecca for business deals by providing convenient hours and locations, quality food, a comfortable atmosphere and free Wi-Fi.

“At Panera we try to provide an atmosphere in which customers will feel comfortable discussing business matters while enjoying a great meal,” says Joe Bastian. “Whether on the road or looking for a break from the office, business executives need only sit down, open up their laptop and they are ready to negotiate everything from paper clips to worldwide product releases.”

Historically, country clubs and golf courses were the places to find North Carolina’s movers and shakers clinking cocktail glasses, smoking cigars and finalizing business deals. Today, shifts in the way people communicate have ushered changes in the places business is conducted.

Slee Arnold, CEO and publisher of Women’s Edge, a regional magazine targeted to female professionals, has noticed this venue change. “Every time I walk into Panera Bread, I recognize several top business leaders engaged in deals of one sort or another,” she says. “The art of the business deal is alive and well at Panera Bread.”

Take a look around any of the national brand cafés; real estate agents are meeting home buyers and sellers, architects are reviewing building plans with developers and corporate executives are escaping their office distractions to flush out plans and proposals.

It is clear that there is momentum for café receipts to outnumber greens fees on expense and reimbursement reports.

Panera Bread’s Breadwinners at the Triangle franchise operates 13 locations. The first area location opened in 1999 at Crabtree Valley Mall. For more information or to find the nearest location to your business, visit www.panera.com.

About Panera Bread:
Panera Bread serves fresh baked, handcrafted artisan breads, sweet and savory baked goods, hand-tossed salads, wholesome soups, and signature sandwiches in a distinctly warm and welcoming environment. Panera Bread is committed to using only the highest quality, fresh ingredients in the food we offer, and making a lasting contribution to the neighborhoods in which our customers and employees live and work through programs like Operation Dough-Nation. Headquartered in Richmond Heights, MO, Panera Bread operates 1,027 bakery-cafes (392 company-owned and 635 franchised) as of December 26, 2006.

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Contact Information
BreadWinners at the Triangle
Cindy Stranad
919-232-5008
Contact
www.panera.com

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