Prescott, AZ, August 27, 2011 --(PR.com
)-- Scott Brady, Publisher of the Overland Journal, announced today that the respected publication has established widespread retail distribution across both the United States, and Canada.
“With our Fall issue, which is currently printing, we will be available at most of the premier periodical outlets in North America,” said Brady. “The majority of our readership is still via subscribers, but this will allow us to introduce the Overland Journal, and indeed the overlanding concept and lifestyle, to a whole new group of readers.”
Printing since the Spring of 2007, Overland Journal has established a passionate following among outdoor enthusiasts who recognize their vehicles as a tool to carry them further on their adventures. The magazine inspires readers to explore their world, whether on a weekend trip 100 miles from home or a cross-continental expedition in another hemisphere. Importantly, the magazine recognizes there are places where motorized vehicles simply don't belong, and encourages further exploration by bicycle, kayak, canoe, and backpack. In-fact, Mr. Brady was reached for the above comment via satellite-phone from the Sonoran Desert, in the midst of a week-long overland expedition.
“Although the destinations are often rugged, the Journal is anything but. It is a perfect-bound, highest quality publication, often referred to as a coffee table book by our readers, which is a fantastic compliment,” stated President and Director-of-Design Stephanie Brady. “Once people pick up the Journal, feel the heavy paper-stock we use, see the vibrant imagery and read the depth and insight in the stories, they invariably want to bring it home. Each of us that works here has to carry a stack of them around in our vehicles for just that reason.”
When asked if the move into the retail space will change the core values of the magazine, Ms. Brady stressed “We will never compromise our commitment to producing the highest quality publication in the category. We pride ourselves on our no-advertorial policy, and the fact that we cap our advertising content at only 30%, well below industry averages. This means that Overland Journal costs a little more than some other publications, but our readers tell us they are happy knowing this results in unbiased reviews, and the ability to feature the stories and gear our readers want to know about, not what some corporation wants to push into the media.”
The fall issue of Overland Journal will be on shelves in Barnes & Noble, Books-a-Million, Chapters, and independent retailers by the end of August 2011. It retails at $10 per copy.
About Overland Journal
Started in 2007, Overland Journal is an archive quality, journal format publication dedicated to expedition travel and exploration in North America and around the world. Published five times per year with a circulation of 11,000 copies and an international audience, Overland Journal features 128 pages of expedition vehicles, travel stories, equipment reviews, conservation and industry news and breathtaking photography. Overland Journal is setting new standards in adventure travel journalism. Learn more about Overland Journal at www.overlandjournal.com
Contact Ray Hyland, Director of PR and Marketing, at (928) 777-8567 or firstname.lastname@example.org for more information.