Pop Rocks Hosts Inaugural Be a Pop Rocks Star Sweepstakes

Cool New Pop Rock Songwriting Contest to be Promoted with Ads in Disney Adventures Comic Zone Magazine and online at www.AmericanIdol.com

Atlanta, GA, April 06, 2007 --(PR.com)-- Looking for a fun way to express your artistic side? Well, look no further! Pop Rocks®, America’s best selling popping candy is offering loyal fans the chance to release their own unique musical genius, with the company’s first annual Be a Pop Rocks Star Sweepstakes.

Pop Rocks, Inc., makers of the classic confection for more than 30 years, invites children of all ages to enter into the sweepstakes by submitting original song lyrics about why Pop Rocks is their favorite candy treat. Five grand prize winners will each receive a Limited Edition Pop Rocks Star Satin Jacket to flaunt their new rock star status!

To enter, aspiring song writers should send their name, address, phone number, two proofs of purchase (barcodes or empty pouches) and the full song lyrics to: I WANT TO BE A POP ROCKS STAR, 3 Dunwoody Park, Suite 128, Atlanta GA 30338. Submissions are being accepted now through October 10th, 2007. Proofs of purchase may be substituted by a letter from the entering party explaining who their favorite rock band is, and why. Winners will be selected by a random drawing on November 1, 2007. Official rules for the sweepstakes can be found online at: www.beapoprockstar.com.

The Be a Pop Rocks Star Sweepstakes is being heavily supported through point of purchase merchandising vehicles including customized in-store shipper display standees and via consumer advertising in high profile outlets including Disney Adventures Comic Zone and online at www.AmericanIdol.com. Televised on the Fox Network and with a viewer following of millions, American Idol is now in its sixth season of broadcasting the newest American singing stars. This enormously popular competition has produced such successful music sensations as Kelly Clarkson, Chris Daughtry, and Carrie Underwood. With one billion seasonal page views, AmericanIdol.com is the #1 single show website and the ideal Internet advertising platform for the Be a Pop Rocks Star Sweepstakes.

The one and only original popping candy brand, Pop Rocks, is America’s best selling popping candy and has been enjoyed by an ever-growing variety of loyal consumers, ranging from young kids to older teens since the 1970’s.

First introduced in 1976 exclusively in Cherry flavor, Pop Rocks are now available in a variety of everyday and seasonal varieties and flavors including Cotton Candy, Watermelon, Strawberry, Tropical, Sugar Free Strawberry, Pop Rocks Color Explosion (Blue Strawberry) and Pumpkin Patch Orange (Seasonal) plus Chocolate Covered, Bubble Gum (Candy and Gum Combo), and Candy Cane (Seasonal mixed with Candy Cane pieces) varieties, as well as Sour Apple and Blue Raspberry Dips (Lollipops), Pop Rocks On A Roll (Candy & Fruit Roll Combo), Pop Rocks Collectible Designer Tins (with mini Pop Rocks packs), and the brand new Build Your Own SKELETON POP.

In addition to producing Pop Rocks, the world famous popping candy items, Pop Rocks Inc. distributes unique and innovative confectionery products that satisfy the ever-changing consumer demands.

Press Contacts:
Steven Style or Jeffrey Assisi
The Steven Style Group
New York City
t) 212-465-1290 f) 212-465-1299
email: stevens@stylegroup.com or jeffa@stylegroup.com

Jeffrey Assisi
(212) 465-1290