GoBankingRates.com and Tyco Federal Credit Union Launch New Advertising Partnership

GoBankingRates features Tyco Federal Credit Union's auto loan rates on HarrisburgBankingRates.com, a community-centric website providing consumers in Harrisburg, PA, with relevant personal finance products and information.

El Segundo, CA, September 01, 2011 --(PR.com)-- GoBankingRates has launched a new advertising partnership with Tyco Federal Credit Union, promoting the credit union’s Auto Loan Rates within GoBankingRates’ GoMediaNetwork, an extensive community of 750 banking web domains, including the niche site HarrisburgBankingRates.com. GoBankingRates connects consumers who are actively searching online for personal finance products in Harrisburg, PA, with Tyco Federal Credit Union’s website and products.

Tyco Federal Credit Union selected GoBankingRates.com due to the company’s expertise at connecting local consumers with its banking clients. GoBankingRates focuses on captivating consumers while they are actively searching for deposit and loan products. In addition, GoBankingRates designed and hosted a unique landing page for the credit union, collecting the consumers’ contact information and sending to the Tyco team in real time.

Exposure on the site, HarrisburgBankingRates.com, supports Tyco Federal Credit Union’s current new member strategy within this designated market area. The credit union’s goal is to build brand awareness and gain new member applications by highlighting auto loan rates as low as 3.75%.

Jason Vitug, Vice President of Membership Development, is, “excited to grow our brand awareness on HarrisburgBankingRates.com. We are focused on increasing our auto loan applications and this site provides incremental reach for us within this targeted market.”

“We are glad to partner with Tyco Federal Credit Union and bring awareness to their auto loans,” says Andrew Mytinger, GoBankingRates.com’s Director of Sales. “Our goal is to connect community financial institutions with potential new members/customers in real-time, such as we are providing for Tyco Federal Credit Union.”

About GoBankingRates
GoBankingRates.com connects banks to local consumers through their extensive web community, which includes more than 1500 local city and state websites and receives more than 3 million visits monthly. GoBankingRates.com is one of several finance-related websites owned by ConsumerTrack, Inc. For more than 7 years, the company has been a leader in online lead generation, performance-based marketing, and customer acquisition in financial sectors. For more information, please visit ConsumerTrack.com.

About Tyco Federal Credit Union
Since 1971, Tyco Federal Credit Union has demonstrated a commitment to providing exemplary member service. It was founded as a non-profit financial service cooperative dedicated to helping its members with their savings and loan needs at competitive rates. In 2008, Tyco made the innovative decision to “Go Virtual” by determining that branches are out (not entirely, of course) and the Internet is definitely in. Tyco seeks to deliver state-of-the-art banking services to their members in a very new, very modern, very convenient, very “value-added” way. Find out more at TycoCU.coop.

ConsumerTrack, Inc.
Valerie Youman