Safari & Wildlife is Top Activity Holiday According to Travel Study

A survey of 3,300 UK travellers who attended a number of travel shows revealed that the top type of activity holiday is: Safari & Wildlife.

London, United Kingdom, September 02, 2011 --( According to a recent study by Activity & Adventure Holidays, Safari & Wildlife is the top type of activity holiday for UK travellers!

The survey of 3,300 UK travellers who attended a number of travel shows* revealed that ten per cent were particularly keen on taking a Safari & Wildlife holiday.

“Popular countries for safari & wildlife holidays are primarily in Africa with South Africa a top destination for UK travellers,” states Ursula Barzey, Marketing Director, Activity & Adventure Holidays.

“Wildlife & safari holidays are increasingly popular because they offer travellers the opportunity to, not only step out of their everyday lives, but also to experience nature in a truly unique way,” explains Ntsiki Mpulo, Marketing and Communications Manager (UK) for the South African Tourism Board.

Mpulo goes on to say: “A safari in South Africa offers visitors a close and personal encounter with nature’s most awe-inspiring creatures. Increasingly, visitors are able to enjoy a variety of safari experiences including walking or cycling and photographic safaris. Few destinations can deliver the thrill of hearing a lion roaring in the distance while you enjoy a sundowner atop a hill and watch the sun set over the bush.”

The top ten activities overall as expressed by UK holiday travellers were: Safari & Wildlife (10%), Sightseeing & Museums (9%), Hiking, Trekking & Walking (8%), Whale & Dolphin Watching (5%), Cycling (5%), Cruises (5%), Hot Air Ballooning (4%), Wine & Cookery (4%), Diving & Snorkelling (4%) and Climbing (4%).

Editor’s Note:

*Surveys were conducted at: The Outdoor Show (16%), The Daily Telegraph Holiday & Travel Manchester (13%), The Times presents Destinations: The Holiday & Travel Show – London (33%), The Times presents Destinations: The Holiday & Travel Show – Birmingham (25%) and The Vitality Show (13%).

About Activity & Adventure Holidays:
Published twice a year and distributed through major retailers like WHSmith, the Activity & Adventure Holidays guide is for those who love going on holiday and don’t want to just sit on the beach. It includes inspiration and holiday ideas related to: air sports and flying, arts and culture, beach and water sports, casinos and gambling, cruises, food and drink, sporting holidays, outdoor activity, road and railways, spas and retreats, volunteer and conservation, winter sports, etc. It is filled with helpful tips, suggestions and interesting features – for enjoying an activity or adventure holiday!

Activity & Adventure Holidays
Ursula Petula Barzey
+44 020 8466 0040!/ActAdventure