Business Directory, Press Releases, Jobs, Products, Services, Articles
Businesses Articles Press Releases Follow @PRcom
Press Release Pricing | News by Category | News by Country | News by US Region | Recent News | News on Your Site

Press Releases


Press Release

Receive press releases from HoeftPhoto: By Email RSS Feeds: Releases the "Photo Cards-Lighting Edition" Application for Photographers on iTunes, Amazon Appstore, Google Android Market, and Blackberry App World

The "Photo Cards - Lighting Edition" application is launching on the top three mobile platforms to provide maximum availability to photographers as a handy resource in the field or on location. This application provides the user with 16 lighting setups and diagrams, instructions specific to each lighting setup, and a photo taken with that lighting setup.

Sacramento, CA, September 04, 2011 --( The "Photo Cards - Lighting Edition" application is now available at for the top three mobile platforms. This application provides the mobile user with 16 different lighting setup cards, each with a lighting diagram, instructions specific to that lighting setup, and a photo taken with that lighting setup. There are seven setups that were created with 1 light, six setups created with 2 lights, and three setups created with 3 lights.

This application serves as a great resource whether the photographer is just starting out with lighting and posing as well as for someone looking for some new ideas for some different lighting setups. The photos for this application were all taken in the studio, but can easily be replicated hot shoe camera flashes, studio strobes, or even reflectors and natural lighting setups.

The concept for the cards was developed as part of an instruction DVD published by John Hoeft. The DVD provides training on studio lighting ( and is aimed at beginning and amateur photographers that are looking for good foundational information on lighting in a studio environment. The response to the printed cards that were included with the DVD was so positive that this electronic version was subsequently developed for mobile computing devices.

"I have always loved sharing my passion for photography with other photographers and developing this application is a real personal milestone for me," said John Hoeft, owner of HoeftPhoto and author of the Photo Cards - Lighting Edition. "When I was developing these materials I tried to put myself in my audiences shoes and give them what I was really looking for when I first started shooting with flashes and strobes. I think this application with its 16 lighting setups and 54 example photos is what I would have found to be quite beneficial when I was struggling with this type of lighting early on."

The "Photo Cards - Lighting Edition" application is available now for Apple, Android, and BlackBerry platforms and the link to each can be found at, All trademarks are property of their respective trademark owners.

About HoeftPhoto:
John Hoeft is a local part-time photographer in the greater Sacramento, California area with over 35 years of photography experience. In addition to the usual photography pursuits John is also very active in the instruction of photography to local photographers. He currently is the Organizer of three local Meetup groups in the Sacramento, California area with over 650 total members. John will typically conduct 1 or 2 hands-on workshops per month for small groups of students on a variety of photographic topics.

More Information about the Photo Cards is available at

Contact Information
John Hoeft

Click here to view the list of recent Press Releases from HoeftPhoto
Promote Your Business