Henley on Thames, United Kingdom, September 07, 2011 --(PR.com
)-- Cafe Bolle is situated in the city centre of Tilburg in the Netherlands. The cafe management aim to target as wide an audience as possible, offering a variety of theme nights and a film menu with an early dinner for when customers are planning on going to a movie afterwards.
Cafe Bolle is the first cafe in Tilburg to adopt digital signage. They wanted to attract customers and then promote special deals to them once they are in the cafe, and decided that digital signage was the best way to achieve this. ONELAN was selected due to its flexibility and ease of use.
One ONELAN Net-Top-Box (NTB) 620 is installed driving three 42" screens. 80% of the content comprises the cafe menus and specials and 20% is used to show commercials.
Cafe Bolle pays a monthly fee for the NTB and the content management by ADL Narrowcasting (ADL). ADL manage all the content and are responsible for updating the menus as well as sourcing the advertising.
The advertising is scheduled to run at different times of day, depending on who is in the cafe at a particular time e.g mothers and children in the day time, students in the evening.
ONELAN develops network appliances for standalone and end-to-end Digital Signage network solutions. The Net-Top-Box is a multimedia, multi-zoned solution capable of Touch Interactivity. With a browser based user interface, the system is fully multi-lingual and capable of displaying both stored media and live media e.g RSS feeds, webpages and broadcast TV or locally streamed video. Further members of the product family cater for Enterprise network management and integration with external data sources.
ONELAN’s NTBs are now installed in a wide variety of organisations such as retail, schools, hospitals, and government buildings, as well as some well-known corporates such as Vodafone, Virgin Holidays and TalkTalk.
ONELAN Ltd is based in Henley-on-Thames, Oxfordshire.
Visit www.onelan.com and www.onelan.cn for further details.
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