Bolton, United Kingdom, September 07, 2011 --(PR.com
)-- Offering premium quality business insurance services, the ABA Group has embarked upon a digital marketing push to make themselves stand out in the highly competitive business insurance industry.
As well as offering traditional business insurance services, the ABA Group also provides all risks cover for contractors and professionals to protect them in this increasingly unstable economic climate. To distinguish themselves from the competition they have utilised a strategic mix of PPC and SEO in conjunction with a re-designed website, courtesy of their marketing agency; Breakthru Media.
The ABA Group is working upon differentiating themselves using advanced segmentation techniques and research to create a sustainable, long-term competitive advantage; targeting business people and professionals across the North West.
When working in such a highly populated and competitive industry, it is important to exploit new methods and adopt trending techniques early. In doing so, the ABA Group has already experienced an increase in website traffic of almost 150% resulting in increased enquiries and conversions.
Where they have seen personal insurance providers exploit new media to the full, particularly with car insurance, they see the business insurance providers lagging behind. The ABA Group however is quickly gaining ground and looks to fuel future growth with its continued digital marketing activity.
With the continual improvement of social media platforms it has been easier than ever to target professionals through LinkedIn, Facebook, Twitter and more and so scalable, personal communication has never been so easy. As the ABA Group expands its activity, content sharing will be the next big step in their marketing efforts and looks to boost their newfound success to even greater heights.