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Tiptu Inc.

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M/I Homes Selects Tiptu.com to Power Suite of Mobile Apps


M/I Homes, the nation's 15th largest home builder, has selected mobile app platform Tiptu.com to create and power its suite of mobile apps for iPhone, iPad and Android launching today.

Charlotte, NC, September 08, 2011 --(PR.com)-- M/I Homes [NYSE:MHO] today announced a partnership with location and events platform tiptu.com (tiptü) which will power a new suite of mobile Apps for iPhone, Android and iPad launching today. M/I Homes will immediately begin offering exclusive, mobile-only prizes and giveaways ranging from free movie tickets to iPads when mobile members “Check-In” to any M/I Community using the MI Homes iPhone app, an app for iPad or Android.

Promising “something great every time you open the app” M/I Homes and tiptü tailor the mobile experience for Realtors and Consumers individually. Members simply Follow communities in the app creating a stream of events and updates related to those communities and matching their personal profile. “Following a Community is meaningful,” says Landon Massey, CEO of tiptü. “It means that the member likes, or has a client that likes, that Community and that translates into updates they care about. It also means that M/I can feel confident that they are reaching the right members in the right way at the right time.”

Past Realtor Association President, Owner of Exit Realty South and tiptü Advisory Board Member, John Byers says, “Realtors want and need very different types of events than consumers and tiptü lowers the noise level to give each just what they want.” Because Realtors visit M/I Communities more often their focus is on collecting M/I Loyalty points using several in-app activities including Early RSVP and RSVP going beyond just the Check-In. Byers adds, “This means that day-to-day the final loyalty points winner is anybody’s game, and that makes it fun.”

Consumers will have some fun too with exclusive Check-In incentives and prizes complementing convenient mobile access to M/I’s portfolio of communities, inventory homes and home plans. In Massey’s opinion, “M/I Homes is now a leader in this space. Their team worked diligently to make sure that, first and foremost, the apps met the fundamental expectations of both Realtors and Clients. We then built a truly fun and rewarding experience on that foundation to give members a reason to open the app again and again.”

Starting with a full list of features including instant GPS mapping of all communities around a member’s mobile device, integrated satellite and street-level views, one-touch email, phone and directions plus high-resolution photos of both communities and homes make the M/I Homes Mobile app a quick, convenient tool for both mobile Realtors and Clients. A personalized stream of events, incentives and prizes make it powerful and rewarding experience.

The M/I Homes iPhone and iPad apps are available for download on iTunes and on Google's Android Market for Android starting today.

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Contact Information
Tiptu Inc.
Landon Massey
704-350-4950
Contact
www.tiptu.com

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