SMITH Selected by Physician Care Direct for Projects

Fayetteville, NC, September 09, 2011 --( SMITH, a fully integrated advertising and marketing agency, has been selected by Physician Care Direct to complete several projects. SMITH’s services will include branding, market research, marketing and public relations.

“SMITH is excited to be working with such an innovative company that will be providing a viable alternative to healthcare," said Gary Smith, president and CEO of SMITH.

Physician Care Direct, headquartered in Cary, N.C., offers a direct-pay methodology for physicians who wish to improve efficiency, reduce costs and ensure access to high-quality primary care for their patients. Through its business model and Simplicity software platform, Physician Care Direct is changing the way people pay for healthcare.

SMITH, with offices in Raleigh and Fayetteville, North Carolina; Sarasota, Florida, and Hilton Head, South Carolina, is an advertising and marketing agency driven by discovering what makes people who they are and what motivates their decisions, and then planning strategic communications accordingly. The 37-year-old firm offers fully integrated services that include brand development, account planning, marketing research, social media marketing, dialog management, interactive services, creative, media planning/buying and public relations.

SMITH’s clients include regional, national and global companies in travel and tourism, healthcare, consumer products, real estate and financial services. The SMITH team has honed its planning and creative skills on blue-chip and Fortune 500 brands, including Papa John’s, Hershey, Ruth's Chris, Microsoft, Harley Davidson, Southeastern Regional Medical Center, Southeast Tourism Society, Jeep and Miller, as well as leading travel destinations such as Hilton Head Island, Augusta, Sarasota, Asheville, North Carolina's Brunswick Islands, Charlotte Harbor & the Gulf Islands, Fl., and Blowing Rock, N.C.

Todd Smith