Across Health Launches US Digital Barometer Survey

Across Health’s Digital Barometer survey aims at delivering a revealing look at US pharma marketers and their use of new digital channels.

Edison, NJ, September 09, 2011 --( Building on the successful completion and industry wide recognition of the 2011 European Digital Barometer survey, Across Health announces the launch of the US Digital Barometer survey on September 8, 2011. Targeted to pharmaceutical and life science marketers across a broad functional spread, includes Marketing, Digital, Sales, e-Business, Medical and IT, the survey aims at delivering a revealing look at US pharma marketers and their use of new digital channels. Participants are eligible to win iPads. Please go to to for the Digital Barometer survey.

Craig Parnell, managing partner of Across Health US, explains the previous EMEA Digital Barometer findings. “Two thirds of pharma respondents believed that they were significantly behind other industries when it came to digital spending, and in this instance they were right. Pharma’s spend on digital was only 7 to 8% of overall marketing. Company (83%), product (67%) and disease (65%) websites get most investments with the least used tactics of mobile (9%), eMSL (8%) and virtual reps (12%).”

The survey showed that pharma is overwhelmed as health care professionals and patients are spending more time online. Pharma struggles with how to engage audiences online and understands that it needs to change while dealing with significant barriers preventing change.

Parnell cited the Digital Barometer’s report showing the top European barriers as regulatory and legal issues, having no clear e-business strategy, return on investment questions and not having enough internal knowledge. “Only 12% of marketers are satisfied with their digital activities,” Parnell said. “The survey points out that the life sciences industry needs to spend more on digital to align itself to its stakeholders and enter a dialogue with them on their own territory. The critical point is that it must spend this money on the right things.” To view the Across Health EMEA Digital Barometer results, visit

Across Health’s Digital Barometer is inviting US participation now and hopes to complete the report before the end of the year. Visit for the US Digital Barometer survey.

About Across Health:
Across Health is a fast-growing division of Across Group with a proven track record in the life sciences industry. With a focus on innovative pharma marketing consulting and eCRM, Across Health is the strategic partner of many high-profile companies in Europe and the US – from pharmaceuticals and consumer health to medical devices, hospitals and other key stakeholders in healthcare. Across Health has offices in 10 countries: the US, UK, Germany, France, Switzerland, The Netherlands, Denmark/Nordics, Belgium, China, Singapore and Philippines. This unique global footprint is continually being strengthened by further expansion in key markets. For more information, visit

For additional information contact:
Rick Robinson
Across Health US
Direct: 917-763-6036

Across Health
Rick Robinson