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Small Businesses: Prepare for Annual Chilly Weather Sales Increase Despite Lingering Summer Heat

National spending patterns have always seen a substantial spike in sales beginning after the Labor Day holiday, and continuing through New Year’s Day, due to the cluster of national holidays within the autumn and winter months. During this crucial consumer craze small businesses should find effective marketing and attention-getting free advertising to yield seasonal customers who will become loyal patrons all year round. A media insider provides valuable information.

Orlando, FL, September 10, 2011 --( The National Retail Federation predicts that 2011 holiday season sales are to exceed $441.7 billion, a 2.3% increase over the past three years, and the importance of business preparation for such a spike is essential. As summer winds to a close, small businesses all over the country are taking measures to get consumers’ feet in the doors during this all-too-important time to ensure both patronage and word-of-mouth advertising.

Tune in to Your15Minutes Radio on September 13, 2011 at 6p.m. EST to hear media expert and author Sandra Gehring of Velocity Marketing give small businesses the tools they need to market their businesses effectively during this competitive economic time. Listeners can hear the interview by visiting, and can also follow a real-time Twitter feed at!/sandragehring for updates and information during the show.

In her new book, Breaking Your Own News...Using the Media to Spread Your Message and Grow Your Business! Gehring outlines a series of marketing tactics versatile enough for any business, yet easily adapted to suit the individual needs of any growing company.

As the holidays approach and marketing strategies become infinitely more important, Gehring’s book shows small businesses how to stay ahead of the curve and employ innovative tactics such as up-to-date and media-friendly press releases, attention-grabbing headlines, and flawless interview strategies designed to attract both media and consumer attention.

Gehring provides information to small businesses as an accessible, experienced resource. Her insight is available through her new book, media interviews, articles and much more. As Velocity’s President she is available to teach small businesses the skills they need to establish their own press coverage and market themselves successfully through an increasingly competitive market.

Mike Charles, Velocity Inc or 407-951-4849

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Velocity Performance Marketing
Sandra Gehring
Mike Charles

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