Portland, OR, September 13, 2011 --(PR.com
)-- Simplefare LLC, a Portland start-up, launches NUXY Graham, a non-dairy, soy-free organic frozen dessert, lovingly made from creamy cashews stuffed between two whole wheat graham crackers.
“I want my grandson to have a healthy dessert alternative,” says Mike Granum, the company’s founder, adding that “He is my inspiration.” Mike’s goal was to create a plant-based, minimally refined treat, or as he says, “a delicious dessert that’s also a nutritious snack.”
NUXY Graham was developed at Oregon State University’s Food Innovation Center, an organization committed to advancing Northwest foods. “Mike and his Executive Chef, Carla Burns, were relentless in sourcing the best local and international ingredients,” says Sarah Masoni, FIC’s Product Development Manager. “Not only did they learn from us, we learned from them; it was our first experience with a kosher product,” adds Masoni. Groundworks Farms strawberries and Bob’s Red Mill organic whole wheat graham flour are among the local ingredients.
NUXYs can be found at a Portland coffee shop, many of Portland’s food co-ops, and will soon arrive on college campuses and natural foods supermarkets. “I’m excited to be the first store to carry NUXY Grahams!” said Traci Tryon of Bean &Tree Coffee, on the RiverPlace Esplanade.
For additional information:
Mike Granum, Founder (971) 400-2419
Steve Fuchs, Partner (503) 488-5907