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Serena Lin Bush, Aniden Interactive’s Creative Strategist, Designs “Green” Public Art Installation for Houston


City of Houston Commissions Lin Bush, Along with a Few Other Local Artists, to Promote Green Standards at the Houston Central Permitting Office Building

Houston, TX, September 15, 2011 --(PR.com)-- Serena Lin Bush designed an inspirational art installation, underwritten by Aniden Interactive, that channels a live feed of the sky into the basement of the building. Lin Bush is a prominent video installation artist and is also the Creative Strategist at Aniden Interactive, a digital design agency in Houston and the Bay Area.

In the summer of 2010, a group of artists were commissioned to create public art for what was to become Houston’s Central Permitting Office Building and home of the Green Building Resource Center. The City of Houston envisioned a building promoting green standards and energy-efficiency, ultimately providing the commissioned artists with only one guideline: that their artwork create “artful interventions in the functionality” of the building.

Presented with the various sites in the architectural plan slated for artwork, Lin Bush quickly became attracted to the quirky, unexpected location of the building’s former elevator shaft pit. The darkened, basement-level space provided a unique environment needing light as well as an artistic statement, and Lin Bush dedicated her efforts to addressing both these needs with video images.

The basement pit has since then become the central staircase for the building. Directly above it is the main floor’s ceiling, accented with skylights and a barcode pattern of reclaimed wood. Lin Bush mirrored the ceiling’s milled timber pattern in her floor-mounted basement installation, made with wood and five flat-screen televisions. These screens broadcast a live feed of the Houston sky, captured by surveillance cameras on the roof.

“Like the actual skylights that pepper the top floor of the building, my installation channels the sky into the basement, providing a refreshing view (if not the natural light). The sky becomes the installation’s unlimited renewable resource, an ever-changing vista,” says Lin Bush in a blog article for Aniden Interactive. Named “Sky Light,” the public art piece can now be enjoyed by building visitors and employees every day.

For a full year, Lin Bush worked diligently on the project, even getting help from her team at Aniden Interactive when necessary. “Aniden quickly fell in love with the City of Houston public art project. We are very proud of the art installation Serena created and are pleased to have an underwriting opportunity that promotes the arts and green standards in Houston,” says Helen Piña, Marketing Manager at Aniden Interactive.

It’s not surprising that the City of Houston initiated such an interesting project. With a stellar Museum District, an impressive Theater District and a dedicated Houston Arts Alliance, Houston passionately supports and promotes the arts.

About Serena Lin Bush
Serena Lin Bush is a Houston-based video installation artist. Her work examines emotional gestures and reflexes, and how they may influence the shape of physical spaces. In addition to creating stand-alone and site-specific video installation, Bush also continues to explore across disciplines with her artistic activity, collaborating with contemporary dance choreographers and performance artists on group projects.

About Aniden Interactive
Aniden Interactive is a digital design agency made up of 3D artists, multimedia designers and user experience experts who help elevate brands. Located in Houston and the Bay Area, Aniden creates compelling visual stories with photorealistic renderings, motion graphics, technical imagery and user experiences. To learn more, visit www.aniden.com.

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Contact Information
Aniden Interactive
Helen Pina
713-840-0248x138
Contact
www.aniden.com

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