Los Angeles, CA, September 15, 2011 --(PR.com
)-- The San Francisco Travel Association recently launched a radio and outdoor campaign called “49 Hours of SF: Arts & Culture” in Los Angeles designed to drive Angelinos to the Bay area. The organization hired The Miller Group to assist in promoting the event in Los Angeles.
A classic San Francisco cable car - complete with fog and a soundtrack by the San Francisco Symphony - made appearances throughout Southern California, bringing a piece of San Francisco to Angelinos, while distributing hundreds of dollars in Bay Area prizes.
The campaign was supported by American Express, California Academy of Sciences, Classic Cable Car Sightseeing, the San Francisco Museum of Modern Art (SFMOMA), the San Francisco Symphony and Virgin America. American Express® is the official credit card partner for the San Francisco Travel Association.
“The average weekend getaway is 48 hours, but San Francisco is no average weekend,” Joe D’Alessandro, president and CEO of the San Francisco Travel Association said. “Even one more hour can reveal a city full of discovery. We wanted to invite Los Angeles to come and make the most of their time in the city.”
The “49 Hours” website, http://www.sanfrancisco.travel/arts-culture/, offers San Francisco itineraries for “the Bohemian,” “the Trendsetter,” “the Greenie” and “the Classicist,” each including activities and ideas suggested by local luminaries such as Craig Newmark of Craigslist, best-selling author of “The Omnivore's Dilemna” Michael Pollan, and Bravo TV’s Top Chef Masters contestant Traci Des Jardins.
The Miller Group is an award-winning mid-size integrated marketing firm with offices in Los Angeles, New York and Dallas. The company specializes in strategic positioning, branding, brand reinvigorations, new product launches, web development, SEM/SEO and creative services – including print, TV, online advertising and corporate videos. The Miller Group works with local, regional and national B2C and B2B clients in the areas of travel and leisure, manufacturing, healthcare, financial services, real estate and retail.