Wynnewood, PA, September 15, 2011 --(PR.com
)-- Kevin Nolan, president of Nolan Painting, came to Philadelphia marketing communications firm Hollister Creative with a challenge: “I want the best painting company website in America.” That website launched this month at http://www.nolanpainting.com.
Nolan knows more than most about marketing a painting business. Not only has he built Nolan Painting into a regional powerhouse, he has also co-founded Summit Services, a national consulting business that helps painting contractors and other small companies achieve better business results.
Just as Nolan Painting models industry best practices in quality of work, customer service and community outreach, Kevin Nolan wanted his company’s website to model best practices for a painting business website.
Hollister’s Creative’s team of experienced website designers and writers analyzed the strengths and weaknesses of Nolan Painting’s website relative to its Philadelphia area competitors, as well as top painting company websites across the country. By working closely with the project team at Nolan, led by April Torrisi, Hollister’s creative professionals learned what concerns a typical customer might have and what makes Nolan Painting stand out.
The new industry-leading website features a sophisticated but approachable design, intuitive navigation and helpful information for anyone who is thinking about hiring a painter. Gorgeous pictures of Nolan Painting’s recent work, by Hollister photographer David Gehosky, inspire visitors to beatify their homes. Meanwhile, candid shots of the Nolan crews at work reinforce the fact that the company is made up reliable professionals — not stock-art models. Top-quality videos, by Studio Ten Creative Group, explain the company’s mission and promise, service offerings, commitment to employee training, exceptional customer service and community involvement.
About Hollister Creative
Hollister Creative is a consistent national award winner for design and writing of print and web projects that serve marketing and communications goals. Clients include corporations, nonprofits, foundations, associations, cultural institutions, schools and social service organizations, primarily in the Philadelphia area. To learn more, visit www.hollistercreative.com.