Atlanta, GA, April 11, 2007 --(PR.com
)-- Infor today announced that CryptoLogic Inc., a world-leading developer and supplier of Internet gaming software, has deployed Infor CRM Epiphany to help the licensees of its wholly-owned subsidiary, WagerLogic Limited, optimize their marketing programs. The solution has contributed significantly to the company’s growth in revenues and end-customer base in the last year.
As competition heightens, CryptoLogic’s success becomes closely tied to the number of players its licensees are able to attract. Working closely with its licensees, the company determined marketing dollars were not as effectively spent, campaigns were not uniform, and the return was not optimal. CryptoLogic turned to Infor CRM Epiphany to tackle this opportunity, and immediately realized gains in revenue and customer acquisition.
“Infor CRM Epiphany offers the ability to provide our licensees the combination of advanced outbound marketing functionality, scalability, and ease of use we were looking for,” said Philip Chen, director, Decision Support Services at CryptoLogic. “With a complete view of the customer, we are able to analyze and react to changing customer habits and needs in near real time. The solution creates meaningful bottom-line benefit to our company each month.”
For example, with the solution’s greater segmentation capabilities, CryptoLogic’s licensees have seen up to 60 percent reduction in the time spent daily on customer segmentation activities. Now, the company’s licensees can create more sophisticated campaigns with upwards of 150 specific programs, compared with only 3 for any given campaign before the deployment of Infor CRM Epiphany.
This ability to segment on-line gaming players efficiently through advanced analytics and reporting capabilities enables CryptoLogic’s licensees to understand results from their individual marketing initiatives and continually improve their campaigns. The company has seen a substantial increase in its licensees’ acquisition of new gaming players as a result of more targeted acquisition campaigns.
“The biggest differentiator is the way the solution abstracts data structures,” said Dr. Patric Timmermans, director, CRM product marketing, Infor. “CryptoLogic’s licensees now have a complete and clear picture of their players, and all the data is presented to them in the exact format they need to do their jobs. Now that their campaigns are more effective, they can concentrate their efforts on the activities that produce the best return.”
Infor CRM Epiphany is a comprehensive, market-leading solution for integrated marketing, sales, service, and analytics focused on meeting the unique business-specific needs of customers. Designed to provide unparalleled customer experience across multiple business units and channels, Infor CRM Epiphany integrates customer information from multiple enterprise systems into a single view. Infor CRM Epiphany drives innovation, competitive advantage and increased profitability by focusing on the customer experience to increase the effectiveness of marketing campaigns and sales success.
About CryptoLogic, Inc.
Focused on integrity and innovation, CryptoLogic Inc. is a world-leading, blue-chip public developer and supplier of Internet gaming software. Cryptologic’s leadership in regulatory compliance makes it one of the very few companies with gaming software that has been certified to strict standards similar to land-based gaming. WagerLogic Limited, a wholly-owned subsidiary of CryptoLogic, is responsible for the licensing of its gaming software and services to blue-chip customers who offer their world to non-U.S. based players. For information on WagerLogic, visit www.wagerlogic.com.
CryptoLogic’s common shares trade on the Toronto Stock Exchange (CRY), the NASDAQ Global Select Market (CRYP), and the Main Market of the London Stock Exchange (CRP).
Infor delivers business-specific software to enterprising organizations. With experience built in, Infor’s solutions enable businesses of all sizes to be more enterprising and adapt to the rapid changes of a global marketplace. With more than 70,000 customers, Infor is changing what businesses expect from an enterprise software provider. For additional information, visit www.infor.com.