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New Website Helps Agents Promote Healthcare Alternative to Small Businesses

New goHRA Secure Agent Website Launches, Invitations Available to Health Insurance Agents

Westlake, OH, September 15, 2011 --( goHRA (, an innovator in Health Reimbursement Arrangement (HRA) administration, announced today the launch of its secure Agent Website, which will provide training, testing, marketing materials, sales techniques, and other tools to authorized goHRA agents, free of charge.

“It’s really about education,” explained Mike Neider, co-founder of goHRA. “Agents need to learn how to present an HRA as a solution for small businesses. We explain the basics and finer details of HRAs, how to target good prospects, how to design an HRA plan that a client will like and understand. These are tools that every agent can use, available around the clock.”

The website’s content was designed to give the agent a competitive advantage, utilizing over forty years of sales experience that Neider and his partners bring. “My partners and I wrote this content,” Neider explained. “We’re proud of what’s here, but we’re committed to continuous improvement. If there’s a better way to present something, or a better idea, you better believe we’re listening.”

The secure site is available exclusively to licensed health insurance agents and general agents who request an invitation at

“The first thing you’ll notice once you’re on the secure site is how easy it is to use,” said Neider. “Everything is organized, so that wherever agents are in the process—whether they’re just learning, or if they’re old pros—they can jump straight to the resources they need. That’s important, because some agents are still learning the ropes with HRAs.”

HRAs, which allow employers to provide employees with tax-free money to spend on individual health insurance and other qualified medical expenses, are becoming more popular every day in the U.S. Health insurance agents, because of a troubled economy and reductions in commissions due to the 2010 Affordable Care Act, are looking for alternative products to boost their sales.

goHRA believes that’s good for business. “That’s why we launched this site,” Neider said. “More companies are getting out of group health every day. If you can offer those employers another option, something that fits in their budget, so they can salvage health benefits, I’m going to tell you, they’ll jump at the chance. This new site will show agents how to make that happen.”

About goHRA:
goHRA is full-service administrator of Section 105 Health Reimbursement Arrangements (HRAs) and Section 125 Premium Only Plans (POP). goHRA is based out of Westlake, Ohio, but markets to businesses throughout the United States. To learn more, visit

Contact Information
Adam Turner
(614) 580-0821

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