San Mateo, CA, September 17, 2011 --(PR.com
)-- FinancialForce, the cloud applications company, today announced that EMAP Insight, a division of EMAP, has selected FinancialForce Accounting to improve the order to cash process, and serve as a complementary financial application to its Salesforce CRM system.
EMAP Insight delivers news and data intelligence to more than 12,500 subscribers. It was looking to streamline the process that supports customer interactions and subscription management with its digital products.
Following an end to end process review, from enquiry, to order or renewal and then into service delivery, EMAP Insight selected the the FinancialForce Accounting's billing toolset which is completely integrated with Salesforce CRM on the Force.com platform. "With the Force.com platform, we know we can develop a sound application infrastructure quickly at a reasonable cost that will scale," said Ajay Handa, Finance Director at EMAP Insight. "By using Salesforce CRM/FinancialForce Accounting the sales team will spend less time reporting and the finance team will benefit from real-time access to data. We have completed a pilot phase and we are already advocates of the improved processes. We are looking to roll out the pilot solution to the rest of the division."