and DIFM Partner to Provide Installation Services to Customers

Kirkland, WA, September 17, 2011 --( is pleased to announce another innovation to help improve home owners and their lives. Effective immediately, customers who wish to buy products from American Standard Plumbing Brands including Jado and Porcher, now have the opportunity to request installation up front at the time of purchase through the partnership of and independent service provider DIFM.

The “Do-It-For-Me” (DIFM) program uses a network of professionals across the country and aligns them with customers to help with measuring, inspection, installation and assembly of products featured on, the flagship decorative plumbing site for With a 1 year service warranty and quoted pricing, consumers can be confident that DIFM will provide quality service. Customers coordinate installation services with the assistance of an representative at the time of placing the order.

Currently is offering installation services for qualifying American Standard products. Primary categories that qualify for DIFM service are: tubs, sinks, faucets, toilets and enclosures. “Partnering up with DIFM to offer installation services on American Standard products is another opportunity for ATG Stores to offer our customers a unique and helpful shopping experience. We are looking to expand the DIFM service into other category divisions as we recognize our customers often need help beyond their initial orders,” said President/CEO Gary Rubens.

For more information on the DIFM program on qualifying products and brands in the American Standard family, specials, or how to get started visit the DIFM Services Page or look for advertisements on American Standard product pages.

About ATG Stores:

Established in 1999, Allied Trade Group owns and operates an extended family of 500+ online stores and retail showrooms throughout Washington State, providing customers with the widest selection of home design products and remodeling fixtures available online. With over 3.5 million products from more than 3,300 name brand manufacturers ranging from lighting to plumbing, furniture, hardware, flooring, appliances, décor, children’s products, outdoor living, and more — ATG Stores has become the premier shopping destination for industry professionals and homeowners wanting to build, remodel, and beautify their homes and businesses. Visit to learn more.


Our service offering for Merchants and Suppliers, is to use difm.comTM as a tool for business development generating significant incremental top and bottom line revenue for themselves. We strive to achieve 100% customer satisfaction by providing your targeted consumer segment access to a wide array of services that guarantee convenience, reliability and satisfaction. Headquartered in Atlanta, Georgia with offices in Orange, California and Hyderabad, India; difm.comTM is able to leverage certified service providers in 30 industries in over 10 countries including The United States, Canada, England, Australia, Japan, France, Germany, Spain, Russia, China, Brazil, India and the UAE.

ATG Stores
Taryn Wusterbarth
425.814.2515 ext 2609